What distinguishes a core product from an actual product?
Understand the Problem
The question is asking about the differences between a core product and an actual product. It aims to clarify the concepts involved in product differentiation and marketing.
Answer
Core: benefit/service; Actual: tangible item delivering it.
The core product is the primary benefit or service that fulfills a basic consumer need. The actual product is the tangible item that delivers the core benefit.
Answer for screen readers
The core product is the primary benefit or service that fulfills a basic consumer need. The actual product is the tangible item that delivers the core benefit.
More Information
The core product addresses the fundamental need or want that motivates a purchase, whereas the actual product represents the physical item itself that houses the core benefits. For example, the core product of a car is transportation, and the actual product is the car itself.
Tips
A common mistake is confusing the core product with features or add-ons, which are separate aspects.
Sources
- Chapter 13: Product Development, Branding, and Pricing Strategies - quizlet.com
- 1. Briefly describe what a core product, actual product, and... - cliffsnotes.com
- Three Levels of a Product - Marketing Teacher - marketingteacher.com
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