unsought products: definition
Understand the Problem
The question is asking for the definition of unsought products, which refers to a category of goods that consumers do not actively seek out or think about purchasing. Typically, these products are not known to consumers, or they may be known but are not desired until a specific need arises.
Answer
Goods and services consumers don't regularly seek.
Unsought products are goods and services that consumers do not regularly seek out, are unaware of, or are not interested in purchasing without significant marketing efforts.
Answer for screen readers
Unsought products are goods and services that consumers do not regularly seek out, are unaware of, or are not interested in purchasing without significant marketing efforts.
More Information
Often requiring considerable marketing efforts, unsought products include items like life insurance, pre-planned funeral services, and emergency medical kit supplies.
Tips
None
Sources
- Unsought Products: Definition and How To Sell (2023) - Shopify - shopify.com
- Unsought Products | Definition, Characteristics & Examples - Lesson - study.com
- Unsought goods - Wikipedia - en.wikipedia.org
