The marketing management philosophy which is based on the premise that any activity which satisfies human needs but does not pay attention to the ethical and ecological aspects of... The marketing management philosophy which is based on the premise that any activity which satisfies human needs but does not pay attention to the ethical and ecological aspects of marketing cannot be justified is known as:
Understand the Problem
The question is asking about a specific marketing management philosophy that fails to consider ethical and ecological aspects, and it requires identifying which term best fits that description from the given options.
Answer
Societal marketing concept
The final answer is the Societal marketing concept.
Answer for screen readers
The final answer is the Societal marketing concept.
More Information
The societal marketing concept emphasizes the importance of balancing company profits, consumer desires, and societal well-being.
Tips
A common mistake is confusing it with the basic marketing concept, which focuses only on consumer needs.
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