The Internet has been one of the most revolutionary technologies in history. It has a(n) ___ impact on the way consumers buy products. In the past, people mostly bought products in... The Internet has been one of the most revolutionary technologies in history. It has a(n) ___ impact on the way consumers buy products. In the past, people mostly bought products in physical stores. Now, more and more people shop online. When shopping online, security is the top concern of one-quarter of online shoppers. Results from a new research show that for one-quarter of online shoppers, seeing payment authentication and certificate logos displayed prominently on a retailer’s homepage is the single most reassuring element. Security transparency is particularly important in China, where 70 percent of shoppers said they feel more ___ when shopping if payment authentication and certificate logos are clearly displayed. It indicates that this simple measure will go a long way in the ___ of online consumers. Shoppers also want security transparency when retailers store personal and ___ details. Thirty-one percent of shoppers worldwide say they don’t want a(n) ___ website to store their payment details, and South Koreans and Australians are most averse to the idea with over 50 percent saying they don’t want this information online. In China and Japan, 65 percent of shoppers expect the reassurance that their details will be kept safe by the retailer and want the ___ how this will be done. Regulations are expected to be put into place, so that people can have more confidence in online shopping. Read more

1. profound, 2. distant, 3. purchasing, 4. security, 5. secured, 6. addressing, 7. payment, 8. digital, 9. potentially, 10. clarify

The complete passage is: The Internet has been one of the most revolutionary technologies in history. It has a(n) profound impact on the way consumers buy products. In the not so distant past, people mostly bought products in physical stores. Now, more and more people shop online. When purchasing products online, security is the top concern of one-quarter of online shoppers. Results from a new research show that for one-quarter of online shoppers, seeing payment authentication and certificate logos displayed prominently on a retailer’s homepage is the single most reassuring element. Security transparency is particularly important in China, where 70 percent of shoppers said they feel more secured when shopping if payment authentication and certificate logos are clearly displayed. It indicates that this simple measure will go a long way in addressing the misgivings of online consumers. Shoppers also want security transparency when retailers store personal and payment details. Thirty-one percent of shoppers worldwide say they don’t want a(n) digital website to store their payment details, and South Koreans and Australians are most averse to the idea with over 50 percent saying they don’t want this information potentially online. In China and Japan, 65 percent of shoppers expect the reassurance that their details will be kept safe by the retailer and want the clarify how this will be done. Regulations are expected to be put into place, so that people can have more confidence in online shopping.