Strategic marketing planning establishes the--- Resource base provided by the firm's strategy, Economic impact of additional sales, Tactical plans that must be implemented by the e... Strategic marketing planning establishes the--- Resource base provided by the firm's strategy, Economic impact of additional sales, Tactical plans that must be implemented by the entire organization, Basis for any marketing strategy.
Understand the Problem
The question is asking about the role or outcome of strategic marketing planning within a firm's overall strategy and how it informs marketing practices.
Answer
Tactical plans that must be implemented by the entire organization.
Strategic marketing planning establishes the tactical plans that must be implemented by the entire organization.
Answer for screen readers
Strategic marketing planning establishes the tactical plans that must be implemented by the entire organization.
More Information
Strategic marketing planning is essential for aligning an organization's efforts and ensuring everyone understands the tactical steps needed for reaching strategic marketing objectives.
Tips
Often, people may confuse the role of strategic marketing planning with providing a resource base or determining economic impacts, but its primary purpose is regarding tactical implementation.
Sources
- Strategic marketing planning establishes the A Resource base ... - coursehero.com
- Strategic marketing planning establishes the--- - Study24x7 - study24x7.com
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