One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ______________.
Understand the Problem
The question is asking for the term that describes a specific group of potential consumers that an organization targets its marketing efforts towards. The answer is likely one of the options provided.
Answer
Target market.
The final answer is 'target market'.
Answer for screen readers
The final answer is 'target market'.
More Information
In marketing, a target market is a specific group of consumers that a company aims its products and marketing efforts towards. Identifying a target market is crucial for developing strategies that meet specific needs of that group and optimize marketing budget.
Tips
A common mistake is confusing 'target market' with 'target audience'. While closely related, the target audience typically refers to the segment of consumers specifically intended to receive a particular message or campaign.
Sources
- The web page with info on - Example Source - brainly.com
- Marketing Test 1 Flashcards - Cram.com - cram.com
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