Understand the Problem
The image contains notes on various aspects of marketing, including principles, contemporary approaches, and relationship marketing. It outlines definitions, marketing goals, effective strategies, and customer engagement practices.
Answer
The concepts include definitions, principles, goals, and contemporary approaches in marketing.
The image outlines various marketing concepts and approaches. It covers definitions from experts, marketing principles like customer orientation and value creation, and contemporary marketing strategies including social media and influencer marketing. Additionally, it discusses relationship marketing and the brand benefits of customer loyalty.
Answer for screen readers
The image outlines various marketing concepts and approaches. It covers definitions from experts, marketing principles like customer orientation and value creation, and contemporary marketing strategies including social media and influencer marketing. Additionally, it discusses relationship marketing and the brand benefits of customer loyalty.
More Information
The notes summarize key marketing theories, highlighting customer-centric strategies and modern techniques like social media and experiential marketing.
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