__________ is a method of analyzing a market by using specific characteristics to identify a target market.
Understand the Problem
The question is asking to identify the term that describes the method of analyzing a market by using specific characteristics to identify a target market.
Answer
Market segmentation
The final answer is Market segmentation.
Answer for screen readers
The final answer is Market segmentation.
More Information
Market segmentation involves dividing a market into sub-groups with similar characteristics like demographics, needs, or interests to better target offerings.
Tips
Confusing market segmentation with market analysis is common, but segmentation specifically involves categorizing the market based on characteristics.
Sources
- Market Segmentation: Definition, Example, Types, Benefits - investopedia.com
- 4 Types of Market Segmentation: Examples & Benefits - Yieldify - yieldify.com
- What Is Market Segmentation? - Qualtrics - qualtrics.com
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