In Stuart Hall's encoding/decoding model, which two of the following are true? Select 2 correct answer(s): a) Decoding is a process by which cultural texts are constructed by produ... In Stuart Hall's encoding/decoding model, which two of the following are true? Select 2 correct answer(s): a) Decoding is a process by which cultural texts are constructed by producers to deliver strictly ideological messages, b) Decoding is a process by which cultural texts are interpreted by one mass audience to deconstruct ideological messages, c) Encoding is a process by which cultural texts are constructed by producers to deliver usually ideological messages, d) Encoding is a process by which audiences interpret and understand cultural texts, sometimes in counter-hegemonic ways, e) Encoding is a process by which cultural texts are constructed by producers to deconstruct ideological messages, f) Decoding is a process by which audiences interpret and understand cultural texts, sometimes in counter-hegemonic ways.
Understand the Problem
The question is asking us to select two true statements from the options provided regarding Stuart Hall's encoding/decoding model. We have to analyze the definitions of encoding and decoding based on the theory.
Answer
c) Encoding is a process by which cultural texts are constructed by producers to deliver usually ideological messages and f) Decoding is a process by which audiences interpret and understand cultural texts, sometimes in counter-hegemonic ways.
c) Encoding is a process by which cultural texts are constructed by producers to deliver usually ideological messages and f) Decoding is a process by which audiences interpret and understand cultural texts, sometimes in counter-hegemonic ways.
Answer for screen readers
c) Encoding is a process by which cultural texts are constructed by producers to deliver usually ideological messages and f) Decoding is a process by which audiences interpret and understand cultural texts, sometimes in counter-hegemonic ways.
More Information
Stuart Hall's encoding/decoding model suggests that communication involves active engagement between producers and audiences. Producers encode texts usually with ideological messages, and audiences decode these texts, potentially in ways that are counter-hegemonic, challenging the intended message.
Tips
A common mistake is to confuse encoding with decoding, believing both are performed by the same entities (either producers or audiences), while they are distinct processes by different groups.
Sources
- Analysis of Stuart Hall's Encoding/Decoding - literariness.org
