How do you market yourself as language graduates on job search platforms using the 4Ps? What are 2 models of PR and examples of campaigns?
Understand the Problem
The question is asking how language graduates can effectively market themselves on job search platforms by applying the marketing mix concept of the 4Ps (Product, Price, Place, Promotion). Additionally, it seeks information on two public relations models along with examples of campaigns related to those models.
Answer
Market with 4 Ps (skills, salary, platforms, networking); PR models: press agentry, public information.
For language graduates marketing themselves on job search platforms using the 4 Ps: Product is presenting one's skills and expertise; Price is the expected salary; Place is the platforms where you post your resume; Promotion involves networking and showcasing your achievements. Two PR models are the press agentry model (e.g., celebrity endorsements) and the public information model (e.g., government informational campaigns).
Answer for screen readers
For language graduates marketing themselves on job search platforms using the 4 Ps: Product is presenting one's skills and expertise; Price is the expected salary; Place is the platforms where you post your resume; Promotion involves networking and showcasing your achievements. Two PR models are the press agentry model (e.g., celebrity endorsements) and the public information model (e.g., government informational campaigns).
More Information
The 4 Ps framework is commonly used beyond traditional product marketing, including personal branding. The press agentry/publicity model typically involves one-way communication to attract attention, while the public information model focuses on disseminating factual information.
Tips
A common mistake is not tailoring the 4 Ps to individual strengths and industry requirements during job searching.
Sources
- The 4 Ps of Marketing: What They Are & How to Use Them ... - investopedia.com
- The Four Models of Public Relations | Excellence Theory - Doctor Spin - doctorspin.net
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