How are ratings typically scaled in semantic differential scales?
Understand the Problem
The question is asking about the scaling systems used in semantic differential scales, which are commonly employed in surveys and assessments to measure attitudes or opinions. The aim is to identify how these ratings are structured and the range of values they can take.
Answer
7-point or 10-point scales with bipolar adjectives.
Semantic differential scales typically use a 7-point or 10-point scale, featuring bipolar adjectives such as 'good-bad,' 'happy-sad,' or 'strong-weak.'
Answer for screen readers
Semantic differential scales typically use a 7-point or 10-point scale, featuring bipolar adjectives such as 'good-bad,' 'happy-sad,' or 'strong-weak.'
More Information
This format captures the subtle nuances in opinions by letting respondents indicate the degree of agreement or feeling towards the presented adjectives.
Tips
Avoid mistaking these scales for Likert scales, which measure agreement or disagreement with statements rather than bipolar adjectives.
Sources
- What is a Semantic Differential Scale? - driveresearch.com
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