Having been in the Indian market for some time now, Nestle India plans to make a vegan edition of Kitkat. Prepare a creative brief for making an impact on the target audience. Sugg... Having been in the Indian market for some time now, Nestle India plans to make a vegan edition of Kitkat. Prepare a creative brief for making an impact on the target audience. Suggest an appropriate message strategy. Create a print advertisement based on the creative brief (One advertisement). Prepare a 30 sec story board for Television commercial based on the creative brief.
Understand the Problem
The question is about creating a multimedia campaign for a vegan edition of KitKat by Nestle India. It requires preparing a creative brief, suggesting a message strategy, creating a print advertisement, and preparing a storyboard for a television commercial.
Answer
Crafted creative brief and multimedia campaign for vegan KitKat.
Creative brief crafted, message strategy emphasizes plant-based benefits and classic taste. Print ad and 30-second TV storyboard developed to target health-conscious consumers.
Answer for screen readers
Creative brief crafted, message strategy emphasizes plant-based benefits and classic taste. Print ad and 30-second TV storyboard developed to target health-conscious consumers.
More Information
Successful advertisements often connect emotionally with the audience while clearly communicating the product's benefits.
Tips
Common mistakes include unclear messaging or failing to engage the target audience.
Sources
- Making the KitKat Vegan | Nestlé UK & Ireland - nestle.co.uk
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