Fill in the blanks with appropriate options given below (Any Ten). 1) ________ concept of marketing adopts product excellence; a) Production b) Marketing c) Selling d) Product 2) _... Fill in the blanks with appropriate options given below (Any Ten). 1) ________ concept of marketing adopts product excellence; a) Production b) Marketing c) Selling d) Product 2) ________ is related to systematic gathering, recording and analyzing of data about problems relating to marketing of goods and services. a) Marketing Research b) Management Research c) M.L.S. d) Product Research 3) A ________ market is a small market segment. a) Mini b) Micro c) Niche d) Tiny 4) Repetition and recommendation of product results in ________. a) Brand Loyalty b) Brand Positioning c) Brand Equity d) Brand Extension 5) ________ means creating a distinct image of a product. a) Segmentation b) Positioning c) Promotion d) Penetration 6) ________ is the internal factor affecting Pricing. a) Consumers b) Competition c) Economic conditions d) Profit expected 7) Under ________ channel, the producer sells the product to the consumer without involving any middleman. a) Direct b) Indirect c) Vertical d) Horizontal 8) ________ refers to integrating various methods of promoting a product. a) Face b) Productivity c) IMC d) Publicity 9) ________ involves face to face communication and demonstration of product. a) Advertising b) Personal selling c) Publicity d) Marketing 10) A consumer has a right to be ________. a) neglected b) heard c) disregarded d) sent 11) Promotion of biodegradable products is an example of ________ marketing. a) Green b) Social c) Digital d) None 12) ________ may be a reason for brand failure. a) Market segmentation b) Brand positioning c) Lack of CRM d) None. Read more