Define selective retention.
Understand the Problem
The question is asking for a definition of selective retention, which refers to the cognitive process where individuals tend to remember certain information while forgetting others, often influenced by personal beliefs, attitudes, and relevance to the individual.
Answer
Selective retention is the tendency to remember information that aligns with existing beliefs and values.
Selective retention is the tendency for individuals to remember information that aligns with their pre-existing beliefs, interests, values, and attitudes.
Answer for screen readers
Selective retention is the tendency for individuals to remember information that aligns with their pre-existing beliefs, interests, values, and attitudes.
More Information
Selective retention is a concept in psychology and marketing that affects how and what information people retain, often influenced by their own interests and preconceptions.
Tips
Selective retention can lead to biased information recall, as people may unconsciously disregard information that contradicts their existing attitudes.
Sources
- Selective retention - Wikipedia - en.wikipedia.org
- What is Selective Retention? How Does It Apply to Marketing? - growthramp.io
- Selective retention - Oxford Reference - oxfordreference.com
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