Define marketing management
Understand the Problem
The question is asking for a definition of marketing management, which refers to the process of planning, executing, and overseeing marketing strategies and activities to achieve organizational goals.
Answer
Marketing management is the process of planning, organizing, directing, and controlling marketing activities to meet business objectives.
Marketing management is the process of planning, organizing, directing, and controlling an organization's marketing activities, aligning them with business objectives.
Answer for screen readers
Marketing management is the process of planning, organizing, directing, and controlling an organization's marketing activities, aligning them with business objectives.
More Information
Marketing management encompasses strategic activities such as research, market analysis, competition assessment, and the implementation of marketing strategies to achieve company goals.
Sources
- What is Marketing Management? Definition & Creating Success - activecampaign.com
- What Is Marketing Management? (Updated 2024) - Wrike - wrike.com
- Marketing Management: What Is It and Why Does It Matter? | Coursera - coursera.org
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