According to McLuhan, to say 'The medium is the message' is to say:
Understand the Problem
The question is asking for an interpretation of Marshall McLuhan's phrase 'The medium is the message,' specifically which of the provided options best captures his intended meaning.
Answer
The medium is the message means the form of communication determines its impact.
According to Marshall McLuhan, 'The medium is the message' means that the form of a message (such as print, visual, or musical) determines how the message will be perceived and affects its impact, rather than the message content itself being the most important factor.
Answer for screen readers
According to Marshall McLuhan, 'The medium is the message' means that the form of a message (such as print, visual, or musical) determines how the message will be perceived and affects its impact, rather than the message content itself being the most important factor.
More Information
McLuhan's concept emphasizes the importance of the medium in shaping social and personal impacts, suggesting that it alters perception, contributes to social change, and can sometimes overshadow the original message content.
Tips
A common mistake is focusing solely on message content without considering the significant influence that the medium itself exerts on interpretation and reception.
Sources
- The Medium is the Message - Smashing Magazine - smashingmagazine.com
- The medium is the message - Wikipedia - en.wikipedia.org
- Medium is the Message - DigitalRhetoricCollaborative - webservices.itcs.umich.edu
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