According to Harry, Ray Kroc is not in the burger business; what business is he really in?
Understand the Problem
The question is asking about the perspective of Harry regarding Ray Kroc's business focus, specifically what business he actually considers himself to be in, rather than just selling burgers.
Answer
Real estate business.
The final answer is real estate business.
Answer for screen readers
The final answer is real estate business.
More Information
Ray Kroc realized that owning real estate was more profitable than just selling burgers. This strategy allowed McDonald's to grow by leasing properties to franchisees.
Tips
One common mistake is thinking McDonald's profits primarily from food sales, but real estate holdings contribute significantly.
Sources
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