1. The process of identifying market areas for marketing activities is known as: (a) Segmentation (b) Positioning (c) Selling (d) Distribution. 2. Which of the following statement... 1. The process of identifying market areas for marketing activities is known as: (a) Segmentation (b) Positioning (c) Selling (d) Distribution. 2. Which of the following statement is correct: (a) Segmentation divides heterogeneous market into several homogeneous parts (b) Demographic factors give variable inputs for segmentation (c) Loyalty status of consumers is an important information in the segmentation process (d) All. 3. STP stands for: (a) Special Types of Products (b) Systematic Tax Planning (c) Segmentation Targeting Positioning (d) Seasonal time Production.

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The question contains multiple choice questions related to marketing concepts, specifically focusing on market segmentation and its terminology.

Answer

1. Segmentation 2. All 3. Segmentation Targeting Positioning
  1. The process of identifying market areas for marketing activities is known as (a) Segmentation. 2. The correct statement is (d) All. 3. STP stands for (c) Segmentation Targeting Positioning.
Answer for screen readers
  1. The process of identifying market areas for marketing activities is known as (a) Segmentation. 2. The correct statement is (d) All. 3. STP stands for (c) Segmentation Targeting Positioning.

More Information

Market segmentation divides a broad target market into subsets that have similar needs. All given statements relate to how segmentation is performed. STP is a central concept in marketing strategies.

Tips

A common mistake is confusing segmentation with positioning; segmentation is about dividing the market, while positioning involves determining the place of a product in a customer's mind.

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