What is Marketing?

What is Marketing?

• Marketing is the action or business of promoting and selling products or services, including market research and advertising.
• It is the process of getting people interested in a business's product or service through market research, analysis, and understanding customers' interests.

Marketing vs. Advertising

• Marketing involves product development, market research, product distribution, public relations, and customer service.
• Advertising is just one component of marketing, used to spread awareness of a product or service.

History of Marketing

• Modern marketing began in the 1950s, with the use of more than just print media to promote products.
• The introduction of TV and the internet made it easier to target audiences, and marketers became increasingly important to fine-tune the selling process.

Purposes of Marketing

• Identifying customers: using market research to understand who exactly needs a service or product.
• Understanding customers: using research to understand what customers want from a service or product.
• Informing customers: using advertising to make customers aware of a product or service.
• Increasing sales: using marketing to directly impact sales revenue and increase market share.

Case Study: Daniel's Dog Walking Business

• Daniel can use marketing to identify potential customers, understand what they want, inform them of his service, and increase sales.
• He can use market research to understand his target audience, develop a strong social media presence, and advertise on social media and in local papers.

Increasing Sales through Marketing

• Increasing advertising to improve customer awareness and lead to more sales.
• Innovating or adding new products to increase the business's product range and revenue.
• Considering the price of a product and adjusting it to increase total revenue.
• Identifying new points of sale or new ways of delivering products to increase revenue.

What is Marketing?

• Marketing is the process of promoting and selling products or services, including market research and advertising.
• It involves understanding customers' interests through market research, analysis, and understanding.

Marketing vs. Advertising

• Marketing involves product development, market research, product distribution, public relations, and customer service.
• Advertising is a component of marketing, used to spread awareness of a product or service.

History of Marketing

• Modern marketing began in the 1950s, expanding beyond print media to promote products.
• The introduction of TV and the internet enabled targeted audience marketing, making marketers crucial in fine-tuning the selling process.

Purposes of Marketing

• Identify customers through market research to understand who needs a service or product.
• Understand customers by researching their wants from a service or product.
• Inform customers through advertising to make them aware of a product or service.
• Increase sales by directly impacting sales revenue and increasing market share.

Case Study: Daniel's Dog Walking Business

• Daniel can use marketing to:
  • Identify potential customers
  • Understand their wants
  • Inform them of his service
  • Increase sales
• He can leverage market research, social media presence, and advertising on social media and local papers.

Increasing Sales through Marketing

• Increase advertising to improve customer awareness and lead to more sales.
• Innovate or add new products to increase the business's product range and revenue.
• Consider adjusting the price of a product to increase total revenue.
• Identify new points of sale or new ways of delivering products to increase revenue.

Learn about the process of promoting and selling products or services, including market research, analysis, and understanding customers' interests.