Week 14: Event Impacts and Sustainability

Week 14: Event Impacts, Sustainability

• The lecture covers event impacts and sustainability
• Event management trends include demographic shifts and sustainable practices
• COVID-19 significantly impacted event formats, creating online and hybrid events

Class Content

• Event impacts, including positive and negative experiences
• Demographic trends in event management
• Sustainability trends, focusing on green events
• How COVID-19 altered event formats, with the rise of online and hybrid events

Event Impacts

• Personal impacts encompass both positive and negative experiences
• Organizational impacts involve finance, human resources, capacity, and marketing aspects
• External impacts affect the economy, environment, society, and culture

Economic Impacts

• Economic impact assessment considers geographical areas like towns, cities, regions, and countries
• Assessing economic impact involves identifying impacted industries like construction, tourism, etc.
• Data collection focuses on direct impacts within identified sectors

Multiplier Effect

• Measuring the economic impact of an event involves direct, indirect, and induced spending
• Direct spending includes event attendance costs, transportation, hospitality, ticket prices
• Indirect spending circulates event income to event suppliers, national and local government, and employees
• Induced spending results in further economic activity supported by the initial event income

Input-Output Method

• Input-output modeling assesses the economic impact of events "before and after"
• It analyzes relationships between industrial sectors and specific regions
• Data used includes national-level statistical datasets in the model

Cost-Benefit Analysis

• Comparing event costs with generated benefits determines viability
• Viable events have benefits exceeding costs
• The analysis considers both tangible and intangible factors

Environmental Impacts

• Assessing environmental impacts requires data collection, including baseline data before the event
• Primary impacts include construction, waste management, and carbon footprint
• Secondary impacts concern travel, venue usage, and accommodation by attendees

Social Impacts

• Event impacts encompass inconvenience, community identity/cohesion, and personal frustration
• Positive impacts include increased socialization, community growth/development and opportunities for learning/engagement
• Negative impacts include crime or vandalism

Demographic Trends

• Younger participants strongly influence the demand for tech-integrated events
• Strategies for events must consider a balance between youthful energy and experience
• Demographics reflect a 73% male/27% female split in event participation, highlighting an imbalance requiring improvements

Professional Experience in Event Management

• Event management professionals are often those with 0-5 years of experience (65% of the field)
• Mid-career professionals with 6-10 years also contribute significantly
• The category of senior experts with more than 11 years of experience is comparatively small (8% of the field)

Sustainable Events

• Sustainable events aim for net-zero carbon emissions and renewable energy use, incorporating carbon offset programs
• Zero-waste initiatives emphasize reusable materials, composting, and recycling programs, aiming for sustainability
• Sustainable sourcing prioritizes eco-friendly, locally sourced products, and strategic partnerships with local vendors

Sustainability and Green Events (in 2024)

• Green venues prioritize strong sustainability credentials through LEED-certified buildings and water-saving features
• Community engagement involves empowering local communities and fostering sustainability partnerships

Online Events

• Online events enable virtual gatherings and interaction across distances
• Features include accessibility, cost-effectiveness, interactive elements, and scalability
• Event types include webinars, virtual conferences, and live streams

Hybrid Events

• Hybrid events incorporate both in-person and virtual experiences
• Key features include live streaming, interactive elements (like Q&A and polls), and on-site and virtual components
• The result is increased audience reach, flexibility, and comprehensive data collection

This quiz explores the various impacts of events on sustainability and the changes in event management trends. Key topics include demographic shifts, the effects of COVID-19 on event formats, and the importance of green practices in events. Delve into the positive and negative personal, organizational, and external impacts associated with events.