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Questions and Answers
______ are the affective expressions of belief that endure and our responses to events, circumstances, or people.
______ are the affective expressions of belief that endure and our responses to events, circumstances, or people.
Values
Values provide the criteria by which we will ______.
Values provide the criteria by which we will ______.
judge
______ is the means to disseminate or promote particular ideas.
______ is the means to disseminate or promote particular ideas.
Propaganda
The Vatican established the sacre congregatio de Propahande fide to circumvent the growth and spread of ______.
The Vatican established the sacre congregatio de Propahande fide to circumvent the growth and spread of ______.
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In 1937, the Institute for Propaganda Analysis (IPA)] was formed in the ______.
In 1937, the Institute for Propaganda Analysis (IPA)] was formed in the ______.
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Essentially, propaganda is about communicating ideas designed to persuade people to ______ and behave in a desired way.
Essentially, propaganda is about communicating ideas designed to persuade people to ______ and behave in a desired way.
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______ is often used with the manipulation of information.
______ is often used with the manipulation of information.
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______ deals with how individuals and organizations can build a positive relationship with the public.
______ deals with how individuals and organizations can build a positive relationship with the public.
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The propaganda technique that asserts 'everybody' is doing it is called ______.
The propaganda technique that asserts 'everybody' is doing it is called ______.
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______ involves making a biased argument by combining falsehoods and hiding evidence.
______ involves making a biased argument by combining falsehoods and hiding evidence.
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Vague, broad strategies that connect with the audience's values are known as ______.
Vague, broad strategies that connect with the audience's values are known as ______.
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The technique that uses the authority of a person to promote a message is called ______.
The technique that uses the authority of a person to promote a message is called ______.
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Propagandists use the ______ technique to give the impression that they come from humble origins.
Propagandists use the ______ technique to give the impression that they come from humble origins.
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Using the voice of the people to speak for the message is known as ______.
Using the voice of the people to speak for the message is known as ______.
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Using negative words to create an unfavorable opinion is called ______.
Using negative words to create an unfavorable opinion is called ______.
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According to the apparatus theory, cinema is by nature ______ because its mechanics of representation are ideological.
According to the apparatus theory, cinema is by nature ______ because its mechanics of representation are ideological.
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Action films like The Die Hard or the Lethal Weapon series, solving problems with ______.
Action films like The Die Hard or the Lethal Weapon series, solving problems with ______.
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Gramsci is best known for his theory of cultural ______, which describes how the state and ruling capitalist class use cultural institutions to maintain wealth and power.
Gramsci is best known for his theory of cultural ______, which describes how the state and ruling capitalist class use cultural institutions to maintain wealth and power.
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______ are ideas, beliefs, understandings, and attitudes.
______ are ideas, beliefs, understandings, and attitudes.
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Althusserian Film Theory provides a framework for analyzing how films represent class dynamics by showcasing the values and ______ that uphold social hierarchies.
Althusserian Film Theory provides a framework for analyzing how films represent class dynamics by showcasing the values and ______ that uphold social hierarchies.
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Media ______ means dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life.
Media ______ means dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life.
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Mass Advertising encourages people to patronize products that encourage a certain ______.
Mass Advertising encourages people to patronize products that encourage a certain ______.
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The term ideology was coined by a French aristocrat and torchbearer of enlightenment ideals, Antoine Destutt de ______ (1754-1836).
The term ideology was coined by a French aristocrat and torchbearer of enlightenment ideals, Antoine Destutt de ______ (1754-1836).
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The market model operates using the logic of supply and demand, where the quantity demand will equal the quantity supplied thereby resulting in economic ______.
The market model operates using the logic of supply and demand, where the quantity demand will equal the quantity supplied thereby resulting in economic ______.
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Flashcards
What are values?
What are values?
Values are principles that guide our judgment about the worth of ideas or practices. They influence our behavior and define what we consider right or wrong, desirable or undesirable.
What is propaganda?
What is propaganda?
Propaganda is a deliberate and systematic attempt to shape perceptions, manipulate thoughts, and influence behavior to achieve the propagandist's desired outcome.
What is "spin" in propaganda?
What is "spin" in propaganda?
Spin involves manipulating information to present a story in a favorable light, minimizing negative aspects and highlighting positive ones.
What is public relations in the context of propaganda?
What is public relations in the context of propaganda?
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What are the IPA's seven propaganda devices?
What are the IPA's seven propaganda devices?
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How do values affect behavior?
How do values affect behavior?
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How do values define what is right and wrong?
How do values define what is right and wrong?
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What was the sacre congregatio de Propahande fide?
What was the sacre congregatio de Propahande fide?
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Bandwagon
Bandwagon
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Media Hegemony
Media Hegemony
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Gramsci's Theory of Cultural Hegemony
Gramsci's Theory of Cultural Hegemony
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Card Stacking
Card Stacking
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Glittering Generalities
Glittering Generalities
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Ideology
Ideology
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Lifestyles
Lifestyles
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Transfer
Transfer
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Propaganda Devices
Propaganda Devices
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Plain Folks
Plain Folks
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Testimonial
Testimonial
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Althusserian Film Theory
Althusserian Film Theory
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Name Calling
Name Calling
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Market Model
Market Model
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Apparatus Theory of Media (Cinema)
Apparatus Theory of Media (Cinema)
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Culture as a Tool for Power
Culture as a Tool for Power
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Study Notes
Values and Attitudes
- Values are special beliefs that are unlikely to change
- Attitudes are the expressions of beliefs and responses to events or people
- Attitudes affect a person's behavior
- Attitudes can be predispositions to react favorably or unfavorably to a situation, event, or person
- Values are principles used to judge the worth of an idea or practice
- Values provide the criteria to judge ideas and practices
- Spiritual values guide actions and decisions
- Values are principles that define what is right or wrong
Propaganda
- Propaganda is the dissemination or promotion of particular ideas.
- The word originates from the Latin word "propagate" which means to sow
- Propaganda has been used throughout history to advance and justify religious beliefs, conquests, and other advancements.
- In 1672, the Vatican established the Sacred Congregation for Propagating the Faith.
- In 1937, the Institute for Propaganda Analysis (IPA) was formed to investigate propaganda within American society.
- Propaganda is the deliberate attempt to shape perceptions, manipulate thought and behavior and spread information in order to achieve something specific.
Propaganda Techniques
- Bandwagon: Everybody is doing it, so you should too
- Card Stacking: Presents a biased argument by omitting opposing evidence
- Glittering Generalities: Uses vague words to trigger positive feelings
- Transfer: Giving credibility by associating a person to a trusted individual
- Plain Folks: Making someone look like a regular person, even if they're not
- Testimonial: Using famous people to promote an idea
- Name-Calling: Using negative words to discredit an idea or person
Media and Ideology
- Ideology has been conveyed by French Aristocrat and torchbearer of enlightenment, Antoine Destutt de Tracy.
- The term comes from the Greek words "idea," or "form, pattern" and "-logos" which identifies the method.
- Ideology deals with disseminating ideas, beliefs, understandings, and attitudes.
Media Organizations and Stakeholders
- The market model works on the supply and demand principle.
- The quantity supplied and quantity demanded are equal to create economic equilibrium thereby reaching the optimum level
Lifestyles
- Lifestyles are the ways of living that include interests, behaviors, attitudes, and opinions of individuals, groups, or communities.
- Lifestyles have two elements:
- Tangible: social class, income, and status
- Intangible: values, and attitudes.
- Mass advertising encourages people to patronize specific products that reflect certain lifestyles
Althusserian Film Theory
- Althusserian film theory provides a framework to analyze how films represent class dynamics by showing the values and ideologies that uphold social hierarchies
Media Hegemony Theory
- Media hegemony is the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life.
- Media serves as a crucial shaper of culture, values, and ideology.
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Description
Explore the concepts of values and attitudes, understanding how they shape behavior and decision-making. Learn about the role of propaganda in influencing beliefs and actions throughout history. This quiz will test your knowledge on these crucial social concepts.