Values, Attitudes, and Propaganda

Die Hard = Problem-solving with force Lethal Weapon = Problem-solving with force Mad Max = Survival in a chaotic world John Wick = Revenge-driven narratives

Gramsci = Cultural hegemony Althusser = Film theory and class dynamics Destutt de Tracy = Origin of the term ideology Marx = Class struggle

Anarchism = Opposition to hierarchical authority Communism = Classless society and common ownership Feminism = Advocacy for women's rights Liberalism = Emphasis on individual liberties

<p>Bandwagon = Encourage conformity Testimonial = Endorsement by a celebrity Name-calling = Derogatory language to discredit Plain Folks = Appeal to the common person</p> Signup and view all the answers

<p>Tangible elements = Social class, income, status Intangible elements = Values and attitudes Hobbies = Leisure activities an individual enjoys Behavior = How an individual conducts themselves</p> Signup and view all the answers

<p>Media hegemony = Dominance of certain cultural values Market model = Supply and demand in economics Cultural imperialism = Imposition of one culture over another Critical media studies = Analysis of media content and impact</p> Signup and view all the answers

<p>Althusserian theory = Representation of social hierarchies Gramsci's theory = Ruling class manipulation Marxist theory = Economic base and superstructure Feminist film theory = Representation of gender issues</p> Signup and view all the answers

<p>Interests = Activities that engage a person Status = Social standing within a community Attitudes = Individual perspectives on life Income = Financial earnings of an individual</p> Signup and view all the answers

<p>Bandwagon = Convincing others to join in because 'everyone is doing it' Card Stacking = Biased argument by omitting opposing evidence Glittering Generalities = Vague statements appealing to beliefs without substance Transfer = Using a person’s credibility to promote a message</p> Signup and view all the answers

<p>Plain Folks = Politicians directing traffic to relate to the masses Testimonial = A farmer endorsing the cause for other farmers Name Calling = Discrediting an institution with negative language Glittering Generalities = An electoral candidate’s broad promises to lead the country</p> Signup and view all the answers

<p>Transfer = Using symbols to evoke emotions like patriotism Card Stacking = Blaming previous administrations for current issues Bandwagon = Appealing to social conformity to encourage participation Testimonial = Gathering real-life experiences to support a message</p> Signup and view all the answers

<p>Values = Principles used to judge the worth of an idea or practice Affective expressions = Emotional responses to events or people Behavioral predisposition = Tendency to react favorably or unfavorably Spiritual values = Guide actions and decisions regarding God</p> Signup and view all the answers

<p>Plain Folks = Creating relatable personas to gain trust Name Calling = Instilling fear through negative connotations Glittering Generalities = Making broad, vague appeals Testimonial = Endorsing a message through personal testimony</p> Signup and view all the answers

<p>Spin = Manipulation of information to create a desired perception Public relations = Building positive relationships with the public News management = Handling how information is presented to the public Advocacy = Efforts to promote a specific cause or viewpoint</p> Signup and view all the answers

<p>Bandwagon = Creates a feeling of exclusion if not joining Card Stacking = Only shows one side of the argument Transfer = Links authority figures to a message Name Calling = Utilizes derogatory terms to harm reputation</p> Signup and view all the answers

<p>1672 = Establishment of sacre congregatio de Propahande fide by the Vatican 1937 = Formation of the Institute for Propaganda Analysis in the USA Protestantism growth = Circumvented by Vatican's propaganda efforts Manipulation association = Propaganda often linked to deceit and lies</p> Signup and view all the answers

<p>Deliberate systematic attempt = Shaping perceptions and manipulating cognition Furthers the desire of the propagandist = Directing behavior to support specific goals Communicating ideas = Designed to persuade thoughts and behaviors Influencing opinions = Modifying how others think about issues</p> Signup and view all the answers

<p>Glittering Generalities = Generates emotional responses without details Transfer = Fuses image and message through influence Plain Folks = Builds rapport with everyday individuals Testimonial = Leverages personal stories to validate ideas</p> Signup and view all the answers

<p>To disseminate = To spread or promote particular ideas To propagate = To sow or cultivate concepts and beliefs Circumventing growth = Preventing progress of opposing ideas Diverse set of materials = Variety of propaganda encountered by the public</p> Signup and view all the answers

<p>Bandwagon = Advertisement claiming popular trend Card Stacking = Media blaming a prior government for issues Transfer = Using a country's flag in marketing Name Calling = Political speech attacking a rival's values</p> Signup and view all the answers

<p>Spin = Framing news in a positive light Public relations = Managing public perceptions News management = Controlling factual dissemination Advocacy = Promoting a specific viewpoint</p> Signup and view all the answers

<p>Testimonial = Voice of the people endorsing a cause Glittering Generalities = Broad inspirational promises Card Stacking = Omitting counterarguments to sway opinion Plain Folks = Relating to the average person's experiences</p> Signup and view all the answers

<p>Status updates = Expressing opinions to influence others Sharing information = Marshalling resources for persuasion Retweeting = Circulating content to affect thought Expressing opinions = Attempting to shape public perspective</p> Signup and view all the answers

<p>Affecting behavior = Guiding reactions to situations Defining right and wrong = Establishing moral standards Judging worth = Evaluating opinions and practices Providing criteria = Setting standards for decision-making</p> Signup and view all the answers

A theory describing how the ruling class uses cultural institutions to maintain power and wealth in capitalist societies.

A framework analyzing how films portray class dynamics and ideologies that uphold social hierarchies.

Ideas, beliefs, understandings, and attitudes that shape our thinking and behavior.

The dominance of certain aspects of life and thought by a dominant culture's values.

Ways of living encompassing an individual's or group's interests, hobbies, behavior, and opinions.

Strategies used to manipulate public opinion and promote a specific agenda.

The idea that supply and demand balance to determine prices and profits.

The study of how ideas and beliefs are shaped and disseminated through media.

Values are deeply held beliefs that guide our actions and judgments. They shape our responses to events, people, and situations. Values define what we consider right or wrong, desirable or undesirable.

Propaganda is a deliberate and systematic effort to influence people's perceptions, thoughts, and actions to achieve a specific goal. It often involves biased or misleading information to persuade rather than inform.

Public relations is a strategic effort to build positive relationships between an individual, organization, or brand and the public.

Spin is a form of propaganda used to present information in a way that favors a particular viewpoint. It often involves selective use of facts or deliberately omitting information to shape perception.

News management is a strategy to control the flow of news and information to the public. It involves carefully crafting messages and controlling the dissemination of information to influence public opinion.

Propaganda devices are techniques used to persuade or manipulate people through appeals to emotion, logic, or authority. They often use tactics like name-calling, glittering generalities, or testimonials.

The Institute for Propaganda Analysis (IPA) identified seven common propaganda devices: name-calling, glittering generalities, transfer, testimonial, plain folks, card stacking, and bandwagon.

The Institute for Propaganda analysis was founded in 1937 to analyze propaganda materials circulating in the United States during a time of heightened political and social tensions.

A propaganda technique that uses the power of popularity and the idea that if everyone else is doing something, you should too. It plays on our desire to fit in and be accepted.

This strategy stacks the deck in favor of one side by presenting only favorable evidence while suppressing or discrediting opposing viewpoints. It creates a biased impression.

This technique uses vague, emotionally appealing words and phrases to connect with an audience's values and beliefs, without offering any concrete or specific details. It makes a message sound appealing without actually saying anything meaningful.

This technique uses the authority or credibility of a person or symbol to endorse a message, product, or idea. The goal is to transfer the positive associations of the figure or symbol onto what's being promoted.

This technique tries to make a message seem relatable and down-to-earth by presenting the spokesperson as an ordinary person who understands the audience's issues. It's designed to gain trust and create a sense of shared experience.

This technique uses the opinions or experiences of individuals to endorse a product, idea, or cause. It aims to convince the audience by showing that regular people support the message.

This technique uses derogatory labels or insults to attack opponents or their ideas, create fear and prejudice, and undermine their credibility. It aims to discredit or demean individuals or groups.

The idea that cinema inherently reflects ideological perspectives due to its way of representing reality. The technical aspects of filmmaking and the stories it tells are influenced by underlying beliefs and values.