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Questions and Answers
According to the content, how do values primarily influence a person's behavior?
According to the content, how do values primarily influence a person's behavior?
What is the key distinction between public relations and propaganda?
What is the key distinction between public relations and propaganda?
What is the meaning of the word 'propaganda' derived from Latin?
What is the meaning of the word 'propaganda' derived from Latin?
According to Jowett and O'Donell's definition of propaganda, what does propaganda aim to achieve?
According to Jowett and O'Donell's definition of propaganda, what does propaganda aim to achieve?
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What was the primary motivation behind the establishment of the sacre congregatio de Propahande fide by the Vatican in 1672?
What was the primary motivation behind the establishment of the sacre congregatio de Propahande fide by the Vatican in 1672?
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Flashcards
Values
Values
The way we judge the worth of an idea, practice, or behavior. They can be about what's right and wrong, good and bad, and what's desirable or undesirable.
Propaganda
Propaganda
A systematic effort to spread specific ideas that aim to manipulate people's thoughts and actions. It can be subtle or overt, and it often involves strategic communication and persuasive techniques.
Spin
Spin
The deliberate manipulation of information presented in a favorable light, often minimizing negative aspects.
Public Relations
Public Relations
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Definition of Propaganda (Jowett and O'Donnell)
Definition of Propaganda (Jowett and O'Donnell)
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Study Notes
Values and Attitudes
- Values are special kinds of beliefs that are difficult to change.
- Values influence a person's behavior.
- Values are principles used to judge the worth of an idea or practice.
- Attitudes are predispositions to react favorably or unfavorably to situations, events, or people.
- Attitudes can be called predispositions.
Propaganda
- Propaganda means disseminating or promoting particular ideas.
- Propaganda has been used throughout history to advance religion and justify conquests.
- The term lost its neutrality due to its association with deceit, manipulation, and lies.
- The Institute for Propaganda Analysis (IPA) was formed in the US in 1937 to analyze propaganda.
- Propaganda is a method of communication designed to persuade people to think and act in a desired way.
Propaganda Techniques
- Bandwagon: Persuasion by suggesting that everyone is doing it.
- Card Stacking: Presenting only one side of an issue, hiding opposing evidence.
- Glittering Generalities: Using emotionally appealing words but not providing specifics.
- Transfer: Associating something positive with a person, product, organization, or idea.
- Testimonial: Using endorsements by famous people.
- Plain Folks: Making a product or idea seem like it appeals to ordinary people's beliefs.
- Name-Calling: Using negative words or labels to attack a person, product, or idea.
Media and Ideology
- Ideology is considered the torchbearer of enlightenment ideals.
- The term ideology was coined by Antoine Destutt de Tracy.
- Ideology is derived from the Greek words for idea (form, pattern) and logos (denoting discourse).
Media Organizations and Stakeholders
- The market model uses supply and demand to reach economic equilibrium, a point where supply is equal to demand.
Lifestyles
- Lifestyles consist of people's interests, behaviors, and opinions.
- Lifestyles are composed of tangible (social class, income, status) and intangible elements (values, attitudes).
- Mass advertising tries to encourage people to buy certain products to fit their lifestyles.
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Description
Explore the concepts of values and attitudes and their influence on behavior, especially in relation to propaganda. This quiz covers various propaganda techniques and their historical context, providing insight into how ideas are disseminated and perceived. Test your understanding of these crucial communication concepts!
