13 Questions
What is the primary purpose of a value proposition in an e-commerce business?
To explain why customers should buy from the company
Which of the following is NOT considered a successful e-commerce value proposition?
Defining the company's intended marketspace and revenue potential
What is the primary purpose of a company's market strategy?
To detail how the company plans to enter a new market and attract customers
Which business strategy involves making products unique and different from competitors?
Differentiation
What is the primary purpose of defining a company's market opportunity?
To determine the overall potential financial opportunities available to the firm in its intended marketspace
What business strategy involves competing primarily on price rather than product differentiation?
Commoditization
Which of the following is NOT a key component of a company's value proposition?
Establishing a dominant market position through aggressive pricing
The primary purpose of defining a market opportunity is to:
Assess the overall revenue potential in the intended marketspace
Which of the following statements about market niches is TRUE?
Market niches represent smaller segments within the overall market opportunity
What is the primary purpose of a company's market strategy?
To detail the plan for entering new markets and attracting customers
Which business strategy involves differentiating products or services from competitors?
Differentiation
What is the primary risk associated with a commoditization business strategy?
Intense price competition and reduced profit margins
Which business strategy involves narrowing the target market to a specific segment or niche?
Focus
Learn about the importance of value proposition in e-commerce, focusing on how a company's product or service meets customer needs. Explore successful e-commerce value propositions such as personalization, cost reduction, and transaction facilitation. Understand market opportunity and financial potential in a company's intended marketspace.
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