Podcast
Questions and Answers
What is considered a prerequisite for a good user experience?
What is considered a prerequisite for a good user experience?
- Effective marketing strategies
- User engagement metrics
- Strong aesthetic design
- Accessibility (correct)
Which of the following issues can user experience design address?
Which of the following issues can user experience design address?
- Disempowerment (correct)
- High development costs
- Overregulation of technology use
- Market saturation
Which process is NOT part of the overall user experience design methodology?
Which process is NOT part of the overall user experience design methodology?
- Market analysis (correct)
- Prototyping
- UX Research
- Summative evaluation
Why is inclusive design important in user experience design?
Why is inclusive design important in user experience design?
What is the final step in the outlined user experience design process?
What is the final step in the outlined user experience design process?
What is the primary purpose of affordances in design?
What is the primary purpose of affordances in design?
Which type of affordance relates to the user's prior knowledge and understanding?
Which type of affordance relates to the user's prior knowledge and understanding?
What does the visceral level of design refer to?
What does the visceral level of design refer to?
What are mental models in the context of user experience design?
What are mental models in the context of user experience design?
Which type of design affect addresses the effectiveness and efficiency of a system for its users?
Which type of design affect addresses the effectiveness and efficiency of a system for its users?
What is the main goal of deceptive UX patterns?
What is the main goal of deceptive UX patterns?
How does the reflective level of design affect users?
How does the reflective level of design affect users?
What can cause a large gulf of evaluation in a system?
What can cause a large gulf of evaluation in a system?
What distinguishes a good design from a bad design in UX terms?
What distinguishes a good design from a bad design in UX terms?
What is the primary goal of participatory design?
What is the primary goal of participatory design?
Which of the following patterns obscures system state from the user?
Which of the following patterns obscures system state from the user?
What does the 'gulf of evaluation' refer to in the context of UX design?
What does the 'gulf of evaluation' refer to in the context of UX design?
Why is deceptive UX design considered unethical?
Why is deceptive UX design considered unethical?
Which method can NOT effectively evaluate the usability of a design?
Which method can NOT effectively evaluate the usability of a design?
Which criteria reflects a comprehensive user research process?
Which criteria reflects a comprehensive user research process?
What is one characteristic of effective user experience design?
What is one characteristic of effective user experience design?
What describes the gulf of execution in user experience design?
What describes the gulf of execution in user experience design?
Which aspect contributes to a poor user experience when encountering a new system?
Which aspect contributes to a poor user experience when encountering a new system?
What is the purpose of affordances in user experience design?
What is the purpose of affordances in user experience design?
Which of the following best describes the gulf of evaluation?
Which of the following best describes the gulf of evaluation?
What is a critical factor when introducing user experience as a key aspect of ethical design?
What is a critical factor when introducing user experience as a key aspect of ethical design?
What might be a consequence of a large gulf of execution?
What might be a consequence of a large gulf of execution?
What is one possible reason a user might feel anxious when encountering a new software system?
What is one possible reason a user might feel anxious when encountering a new software system?
Which of the following can be a solution to reduce the gulf of evaluation for users?
Which of the following can be a solution to reduce the gulf of evaluation for users?
Flashcards
Gulf of Execution
Gulf of Execution
The gap between a user's intention and their ability to perform an action using a system. If a user doesn't understand how to interact with a system to achieve their goal, the gulf of execution is large.
Gulf of Evaluation
Gulf of Evaluation
The gap between a user's understanding of a system's current state and their ability to interpret what they see. If a user can't understand what's happening in the system based on its visual feedback, the gulf of evaluation is large.
Affordances
Affordances
The visual cues that suggest how an object can be interacted with. For example, a clickable button might have a specific colour or shape.
Mental Model
Mental Model
A user's mental representation of how a system works. This includes their knowledge of its features, functionalities and interactions.
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Three Levels Of Design
Three Levels Of Design
The three levels of design focus on different facets of the user experience. Strategy focuses on goals and objectives, scope defines the system, and structure organizes information.
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Emotional Affordance
Emotional Affordance
This kind of affordance focuses on how a design makes a user feel emotionally. For example, a sleek website might evoke a sense of professionalism.
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Functional Affordance
Functional Affordance
This refers to how well a design meets the user's needs for effectiveness and efficiency. For example, a website with a clear navigation menu would offer good functional affordance.
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Cognitive Affordance
Cognitive Affordance
These are the visual cues that suggest how to interact with a design. For example, a button's color or shape can indicate if it's clickable.
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Sensory Affordance
Sensory Affordance
This kind of affordance involves using the senses to understand a design, for example, a button that changes texture when you touch it.
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Levels of Design
Levels of Design
These are the reactions, feelings, and thoughts that users have about a design while using it. There are three levels: Visceral, Behavioral, and Reflective.
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Good Design (UX)
Good Design (UX)
A design is considered successful if it achieves its intended purpose, leading users to complete desired actions.
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Deceptive UX Design
Deceptive UX Design
A type of design that intentionally manipulates users to take actions that benefit only the system's owner, often through hidden or misleading information.
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Participatory Design
Participatory Design
A design approach that prioritizes users' needs and actively involves them in the design process. Users aren't just subjects; they're active participants.
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Ethical Considerations in UX
Ethical Considerations in UX
The idea that designers have a moral obligation to create user experiences that are ethical, fair, and beneficial to users.
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Expert Reviews (Heuristic Evaluation)
Expert Reviews (Heuristic Evaluation)
A method for evaluating the usability and effectiveness of a user interface by using expert reviewers. They identify potential issues based on established principles.
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Representative User Studies
Representative User Studies
Involving actual users in testing a system to collect feedback and insights. This helps identify usability issues and understand how users interact with the design.
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Inclusive Design
Inclusive Design
A design approach focused on making technology accessible and usable for everyone, regardless of their abilities. Inclusive design considers a wider range of users and their needs, including those with disabilities.
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UX Research
UX Research
The initial research phase in UX design, which involves understanding the target users, their needs, and how they interact with the system. This data is crucial for informing design decisions.
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Universal Design
Universal Design
A design approach focusing on making systems usable by the widest possible range of people. This includes considering factors like age, disability, and cultural background.
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Prototyping & Evaluation
Prototyping & Evaluation
The process of iteratively building prototypes, testing them with users, and refining the design based on feedback. This ensures the final product meets users' needs and expectations.
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User Experience (UX)
User Experience (UX)
A crucial aspect of User Experience design, it emphasizes the importance of human-centered design principles to create technology that is both functional and enjoyable to use.
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User Experience Design
- User experience design encompasses legal, ethical, and professional aspects of design work.
- The lecture plan includes introducing user experience and presenting it as a key ethical design aspect.
- The aim is a detailed breakdown of user experience design.
What is User Experience Design?
- User experience design involves a multi-faceted inquiry into the topic.
- The use of a mentimeter is important for dynamic interaction.
Encountering a New System
- The scenario depicts encountering a new software system without sufficient support.
- User frustration and anxiety are described during the initiation of using a new software system.
- The user encounter is characterized by a lack of clear understanding of how to effectively use the system.
More Formal Account
- The lecture aims to provide a structured account of poor user experiences.
- This involves considering the "gulf of execution," "gulf of evaluation," affordances, and mental models.
- These are crucial in determining efficient processes and addressing user needs.
Gulf of Execution, Gulf of Evaluation
- Gulf of execution is how well a user understands system interactions for achieving goals.
- Difficulties in using the software are identified as a gulf in the execution.
- Gulf of evaluation addresses how clearly the system presents its capabilities and allows for action.
- The evaluation gulf is significant if system functionality isn't apparent.
Affordances
- Affordances represent design properties communicating how to use a design element. This includes physical, sensory, cognitive, functional, and emotional aspects.
- The presentation includes a visual example of an affordance-a blue button which is meant to represent using the "submit" functionality.
Mental Models
- Mental models are user conceptions about system operation.
- Understanding and addressing prior knowledge is important for UX design.
- Incorporating design conventions, such as navigation bars and blue links, is crucial for user experience.
Visceral, Behavioural and Cognitive Design
- Design impacts user experiences at various levels – visceral (instant reactions), behavioural (effectiveness), and reflective (overall feeling about the experience).
- Examples demonstrate how physical attributes can evoke visceral responses.
Deceptive UX Patterns in Context
- Deceptive UX design is a conscious tactic to elicit specific behaviors or outcomes.
- Good design facilitates user goals, while bad design fails in this endeavor.
- Deceptive designs are sometimes successful by unintentionally benefiting the system owner.
The Sneak into Basket Pattern
- The presented scenario describes how users may unintentionally add undesirable elements to the shopping basket.
- A low gulf of execution signifies ease of adding items as expected.
- A high evaluation gulf emphasizes hidden or obscured information, requiring extra scrutiny.
Ethical Considerations
- Design teams have a responsibility to both the users and clients to produce functional and ethical user-friendly systems.
- Methods for evaluating user experience efficacy are discussed.
Designing and Evaluating with Users
- Comprehensive user research is crucial, viewing users as active participants rather than objects of the process.
- Expert reviews and user studies are highlighted as essential methods.
Participatory Design
- Participatory design emphasizes involving users in the design process.
- It aims to create systems that reflect a balanced and ethical approach toward the users' needs.
Importance of User Experience
- User experience is crucial for mitigating potential risks.
- Accessibility must be considered, since there are specific legal and ethical considerations when designing user-friendly systems.
Overall Process
- A defined process covers UX research, prototyping, evaluation, reiterative adjustments, and summative evaluations, before final release.
A Note on Where UXD Fits In
- UXD aligns with other methodologies, like universal design and inclusive design.
- Adapting designs to accommodate assistive technologies and user needs is vital for user experience.
- Recognizing users, market segments, and their needs is key.
Accessibility in Context (and Beyond)
- Accessibility is an essential aspect of user experience, not a separate issue.
- User experience is profoundly influenced by accessibility considerations; usability, and ethical parameters.
Questions or Comments?
- A Q&A session allows for engagement.
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