20 Questions
What is the primary goal of the first few minutes of a meeting?
Signal a creative and action-oriented tone
What is the purpose of establishing 'headlines not stories' as a rule of play?
To acknowledge everyone's expertise
In a Dare event, what is the alternative to shooting down bold ideas?
Suspending disbelief
What is the purpose of the 'Question everything' rule of play?
To challenge assumptions
What is the goal of the Heroes and Villains icebreaker exercise?
To get everyone's creative juices flowing
What is the take-away message of the Heroes and Villains exercise?
We'll be inventing solutions that make our customers feel like superheroes
Duke Ellington created his first original composition by riffing on a rhythm from which source?
an ice-cream soda machine
What is the purpose of sharing a Futurecast with your team?
To ignite inspiration for innovation
What is the recommended way to frame a report-out of customer discoveries?
Five Things You Didn’t Know About Our Customers
What is the purpose of sharing stories of best-in-class companies and organizations?
To inspire innovation and answer the question: 'What can we learn from company X?'
What technique is used to connect big ideas to the task of transforming the customer experience?
Jobs to Be Done
What is the purpose of using the 'Jobs to Be Done' framework?
To define tasks or jobs that customers need to complete
What is the term for the statement that is similar to a user story?
Job story
What is recommended to do before creating a list of job stories?
Meet with the innovation team
What is the purpose of creating a list of job stories?
To think about what customers need to do to be successful
What are the two important parts of the innovation process accomplished by creating a list of job stories?
Thinking outward about external forces and clarifying customer needs
What is the next step after creating a list of job stories?
Connect the dots from the different ideas generated during the inspiration phase
What is the goal of connecting the dots from the different ideas generated during the inspiration phase?
To focus ideas into a solution that can be prototyped
What is the outcome of the process of creating a list of job stories and connecting the dots from the different ideas generated during the inspiration phase?
A solution that can be prototyped
What is the purpose of the inspiration phase?
To generate different ideas that can be connected to focus on a solution
Study Notes
Innovation Process
- The process involves creating job stories, which are similar to user stories, to understand customer needs and wants.
- The goal is to think outward about external forces that inspire transformation in the future and clarify customer needs.
Job Stories
- Job stories are defined as single sentences that describe a customer's motivation and desired outcome in a specific situation.
- The framework for job stories is: "When I ____, I want to ____ so that I can ____."
- Examples of job stories include:
- When traveling with family, I want to ensure we have everything we need so that we don't have to buy things when we get there.
- When traveling internationally, I want to feel like I have enough so that I can feel like a local and not a tourist.
Ideation Process
- The ideation process involves priming the audience, inspiring imagination, and connecting ideas to create solutions.
- The process includes activities such as "Heroes and Villains" exercise to get creative juices flowing.
- The goal is to invent solutions that make customers feel like superheroes.
Inspiration Invasion
- The concept involves immersing the team in a space where they can think about applying insights, trends, and achievements from other arenas to the challenge at hand.
- The goal is to encourage breakthrough innovation by riffing on existing ideas and applying them to the problem.
Futurecast
- A futurecast involves sharing predictions and a compelling case for change based on external factors.
- The presentation should spark a conversation around "What might happen if we wait …" or "In 15 years, our customers will want _______."
- The goal is to capture ideas and encourage participants to highlight the most compelling insights.
Meet the Customer
- The goal is to use the discovery process and conclusions as a point of inspiration for the attendees.
- Participants should report out in a way that illuminates the needs and opportunities of the customer.
- The presentation should be framed as "Five Things You Didn't Know About Our Customers."
Darling Disruptors
- The concept involves sharing stories of best-in-class companies and organizations solving relevant problems.
- The goal is to inspire participants and answer the question: "What can we learn from company X to solve our problem and achieve our vision?"
- Participants should carry sticky notes to capture features of successful companies that can be borrowed and adapted.
Innovation Ideation & Prototyping Learning Objectives After completing this unit, you’ll be able to: Describe how to prime your audience for co-creation. Describe how to inspire your audience to stretch their imagination. Define the purpose of job stories.
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