Questions and Answers
What is the primary concern of mass communication?
Communication with large segments of the population and the general public
What is one of the key functions of mass communication in relation to health and social development?
To create a favorable environment for new health issues or social determinants of health
What is one of the possible outcomes of purposeful mass communication in relation to health and social development?
People will participate in community events or new social movements
What is a key action area in health communication?
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What is the basic function of mass communication?
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What is one of the results of mass communication in relation to health and social development?
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What is the role of mass communication in creating a favorable environment for new or recurring health issues?
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What is the potential impact of mass communication on community events and social movements?
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What is the relationship between mass communication and health communication?
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What is the primary goal of purposeful mass communication in health and social development?
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What is the role of mass communication in promoting health and social behaviors?
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What is the relationship between mass communication and social determinants of health?
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What is the key area of research and practice that concerns communication with large segments of the population and the general public?
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What is one of the primary purposes of mass communication?
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What is the potential outcome of purposeful mass communication?
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What is the relationship between mass communication and health communication?
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What is the ultimate goal of mass communication in health and social development?
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What is a potential result of mass communication on community events and social movements?
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Study Notes
Mass Media and New Media Communication
- Mass communication is a field of research and practice that focuses on communicating with large segments of the population and the general public.
- It is a key action area in health communication, particularly in relation to practical applications.
Functions of Mass Communication
- Informing the public on issues of public interest
- Educating the public on various topics
- Entertaining the public through various media forms
- Motivating action among the public on specific issues
- Building community around issues of public interest
Mass Communication in Health and Social Development
- Purposeful mass communication is crucial in creating a favorable environment for new or recurring health issues
- It helps to promote social determinants of health, policies, products, and services
- Effective mass communication can support and open up opportunities for other communication areas and activities
- It can motivate people to participate in community events or new social movements
- It can also encourage people to adopt new health and social behaviors
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