5 Questions
What does 'Media effects' refer to in the context of mass communication theories?
The consequences of what the mass media do, whether intended or not
What does 'Media power' refer to in the context of mass communication theories?
The potential on the part of the media to have effects
What does 'Media effectiveness' refer to in the context of mass communication theories?
The efficiency of media in achieving a given aim
How can mass communication theories be applied outside of their intended context?
They can be applied to the field of global health communication
What is not a part of mass communication theories?
Media intentionality
Test your knowledge on mass communication theories and their application in global health communication. Explore key principles and definitions related to media effects and the impact of mass media on intended populations. Challenge yourself with this quiz and enhance your understanding of the field.
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