Mass Communication Theories and Global Health Communication Quiz

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Questions and Answers

What does 'Media effects' refer to in the context of mass communication theories?

  • The potential on the part of the media to have effects
  • The application of key principles and observations to the field of global health communication
  • The efficiency of media in achieving a given aim
  • The consequences of what the mass media do, whether intended or not (correct)

What does 'Media power' refer to in the context of mass communication theories?

  • The potential on the part of the media to have effects (correct)
  • The application of key principles and observations to the field of global health communication
  • The consequences of what the mass media do
  • The efficiency of media in achieving a given aim

What does 'Media effectiveness' refer to in the context of mass communication theories?

  • The consequences of what the mass media do
  • The potential on the part of the media to have effects
  • The application of key principles and observations to the field of global health communication
  • The efficiency of media in achieving a given aim (correct)

How can mass communication theories be applied outside of their intended context?

<p>They can be applied to the field of global health communication (D)</p> Signup and view all the answers

What is not a part of mass communication theories?

<p>Media intentionality (B)</p> Signup and view all the answers

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