11 Questions
What is a major factor contributing to the digital divide in some African countries?
High costs of Internet connectivity
What is the primary characteristic of 'new media'?
Adoption of digital technologies
What can act as mass media in different countries or groups?
Different forms of media that vary in different contexts
What is the primary significance of health literacy in the context of the digital divide?
It is critical to understand the impact of the digital divide on health
Which of the following is NOT a characteristic of the digital divide?
Inadequate access to education
What is the primary function of mass media?
To communicate to a large number of people
Which of the following is an example of manufactured media?
DVD
In what regions is the Internet primarily substituting for traditional mass media?
North America, Europe, and several Asian countries
What is the primary factor limiting the use of the Internet as a mass media in some regions?
The digital divide
What is the relationship between the Internet and traditional mass media?
The Internet is a substitute for traditional mass media
What is the current trend in the distinction between mass media and new media?
The distinction is evolving and being debated
Study Notes
Mass Media and New Media Communications
- Mass media refers to any tool or means of communication used to communicate with a large number of people.
- Examples of mass media include broadcast media like radio and television, manufactured media like books, DVD, CD, and Films, and more traditional forms like print and broadcast media.
- The Internet can act as a mass media, substituting traditional forms like print and broadcast media and books, especially in North America, Europe, and several Asian countries.
- However, the digital divide persists in many developing countries and underserved communities, primarily due to lack of technology access, high costs of Internet connectivity, and low media and health literacy.
New Media Communications
- New media refers to digital technologies-based media, including the Internet, computer games, digital television, and mobile devices.
- New media also involves the remaking of traditional media forms to adapt to new media technologies.
- The distinction between mass media and new media is constantly evolving and debated in the current multimedia environment.
- The concept of mass media may vary depending on the country or specific group or population.
Learn about the roles of mass media and new media in health communication interventions. Understand the evolving distinction between mass media and new media in our multimedia environment. Take this quiz to test your knowledge!
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