Understanding Research Methodology
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Questions and Answers

Which type of research focuses on developing a theory to understand a phenomenon, going beyond simply describing lived experiences?

  • Grounded Theory (correct)
  • Ethnographic/Ethnography
  • Phenomenological/Phenomenology
  • Case Study

    • What is the main goal of a Case Study research?

  • To examine the lived experiences of a group of people
  • To deeply and accurately describe a single person or institution (correct)
  • To develop a comprehensive understanding of a specific phenomenon
  • To analyze the historical context of an event
  • To create a theory to explain observed patterns

    • Which type of qualitative research involves the analysis of past events?

  • Grounded Theory
  • Narrative/Content & Discourse Analysis
  • Historical Analysis (correct)
  • Ethnography

    • What is the primary objective of Narrative/Content & Discourse Analysis?

    <p>To extract meaningful context based on documented experiences (C)</p> Signup and view all the answers

    Which of these is NOT a documented strength of Qualitative Research?

    <p>High level of generalizability to large populations (C)</p> Signup and view all the answers

    Which of the following is a unique characteristic of applied research?

    <p>Providing solutions to specific questions (A)</p> Signup and view all the answers

    What is the core focus of Ethnographic/Ethnography research?

    <p>Studying a group of people in a specific environment (A)</p> Signup and view all the answers

    Which of the following is a common weakness of qualitative research?

    <p>Inability to generalize findings to broader populations (A)</p> Signup and view all the answers

    Flashcards

    Research

    A methodical process for solving problems using verified approaches and steps.

    Basic Research

    Research aimed at increasing understanding of a problem by developing scientific theories.

    Applied Research

    Research that seeks to answer specific questions and provide real-world solutions.

    Phenomenology

    Qualitative research focusing on participants' subjective lived experiences.

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    Ethnography

    Qualitative research studying a group of people in their specific environment.

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    Grounded Theory

    Qualitative research aimed at developing a theory to explain a phenomenon.

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    Case Study

    In-depth qualitative research focusing on a single case or institution.

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    Historical Analysis

    Qualitative research focused on identifying and synthesizing past events.

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    Study Notes

    Research Overview

    • Research is a verified method for solving problems that are difficult to solve using ordinary methods
    • Basic research focuses on understanding a problem
    • Applied research focuses on finding solutions to specific problems

    Characteristics of Research

    • Empirical: Based on observation and experimentation
    • Systematic: Follows a structured and valid procedure
    • Controlled: Variables other than the tested one are kept constant
    • Employing Hypotheses: Aims to find answers and solutions to questions/problems.
    • Analytical: Uses methods for analyzing gathered data (historical, descriptive, and case study).
    • Objective: Unbiased and logical. Findings are based on real-life situations
    • Original Work: Requires the creation of unique data to complete the study

    Research Processes

    • Define Research Problem: Identify the problem
    • Review of Related Literature: Examine existing evidence.
    • Formulating Hypothesis: How will you find the needed answers?
    • Research Design: Where and with whom will the study be conducted?

    Qualitative Research

    • Characteristics: Naturalistic, purposeful, detailed. Researcher immerses themselves in the situation, captures participant quotes.
    • Strengths: Complements quantitative data, explains complex issues, cost-efficient (smaller participant numbers)
    • Weaknesses: Can't be generalized, more difficult to analyze, time-consuming
    • Types:
      • Phenomenological: Understanding lived experiences
      • Ethnographic: Studying a group of people in their environment
      • Grounded Theory: Explaining a phenomenon
      • Case Study: Intensive analysis of a person or institution
      • Historical Analysis: Synthesizing past events
      • Narrative/Content & Discourse Analysis: Analyzing people's experiences

    Quantitative Research

    • A positivist scientific method focused on numbers and measurement
    • Often used when you need to find answers or solutions.

    Qualitative Research Applications

    • Advertising: Understanding consumer wants & needs.
    • Social Work: Studying difficult and traumatic experiences.
    • Marketing: Investigating consumer behaviors and improving marketing strategies
    • Education: Understanding education phenomena and dynamics
    • Technical Communication: Understanding the use of technology in communication.
    • Psychology: Understanding psychological processes.
    • International Business: Improving business practices.

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    Related Documents

    Qualitative Research Methods PDF

    Description

    This quiz explores the essential aspects of research methodology, including its characteristics and processes. Test your knowledge on the differences between basic and applied research, and learn about the systematic approaches involved in empirical studies. Ideal for students studying research methods.

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