Summary

This document provides an overview of various qualitative research methods, including phenomenological, ethnographic, and grounded theory approaches, and their applications across different disciplines like education, psychology, marketing, and advertising.

Full Transcript

**Research** is a verified approach of thinking and employing legalized instruments and steps to obtain a more adequate solution to a problem that is otherwise impossible to address under ordinary means (Crawford, as cited by Alcantara & Espina, 1995). - Basic research is the type of research tha...

**Research** is a verified approach of thinking and employing legalized instruments and steps to obtain a more adequate solution to a problem that is otherwise impossible to address under ordinary means (Crawford, as cited by Alcantara & Espina, 1995). - Basic research is the type of research that is a purely direct application but increasing the nature of understanding about the problem. It develops the scientific theories to be more understandable to the readers. - **Applied Research** is a type of research that needs an answer to a specific question. It provides solutions and validation in order to apply to the real setting. -- -- -- -- - **STRENGTHS** - **WEAKNESSES** - **Phenomenological/Phenomenology**. This kind of qualitative research focuses on subjective lived [experiences of the participants] in order to understand phenomenon. - **Ethnographic/Ethnography**. It is a kind of qualitative research which concentrates on the study of a [group of people in a particular environment]. - **Grounded Theory**. This kind of qualitative research intends to explain a phenomenon through developing a theory. In comparison with phenomenological study that primarily describes lived experiences, [grounded theory aims to provide explanation and theory behind those lived experiences.] - **Case Study**. It is a qualitative research kind which allows the researcher to have an intensive analysis of the phenomenon. The aim of this study is to accurately [describe the case through an in-depth examination of a single person or single institution.] - **Historical Analysis**. This qualitative research kind is concerned with the identification, evaluation, and synthesis of [past event data]. - **Narrative/Content & Discourse Analysis**. Life accounts of individuals based on their personal experiences are typically obtained and analyzed in the conduct of this kind of qualitative research. The primary objective of the study is to extract meaningful context based on the [documented experiences.] - **Qualitative Research in Education** - **Qualitative Research in Technical Communication** - **Qualitative Research in Psychology** - **Qualitative Research in Advertising** - **Qualitative Research in Social Work** - **Qualitative Research in Marketing** - **Qualitative Research in International Business** -

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