Understanding Persuasive Letters

Purpose of Persuasive Letters

• Express an opinion on relevant issues to convince others.
• Aim to influence beliefs or prompt actions from the audience.

Target Audience

• Written to specific audiences such as businesses, government officials, parents, and school personnel.
• Calls for various actions, from voting on legislation to requesting product replacements.
• Distinct from editorials, addressing a more specific readership.

Characteristics of Effective Persuasive Letters

• Addresses the appropriate audience with authority to enact change.
• Engages the reader in the opening paragraph.
• Clearly articulates the situation in a concise manner.
• Demonstrates comprehensive knowledge and consideration of the issue.
• Recognizes and counters the reader's potential objections.
• Provides detailed support for the writer's opinion.
• Organizes ideas logically for clarity.
• Clearly states desired outcomes and suggests actionable steps.
• Conveys benefits of the proposed action to the reader.
• Adheres to proper letter formatting based on audience (business or friendly).

Steps for Writing a Persuasive Letter

Step 1: Read Models

• Analyze the situation, the writer's opinion, and where it is expressed.
• Evaluate the support and persuasive techniques employed.
• Assess information organization, tone, and action desired from the reader.

Step 2: Decide on a Topic

• Reflect on desired changes at various levels (home, school, community).
• Consider complaints or concerns about services or products.
• Ensure the topic is realistic, personally significant, and one where the writer is willing to research the audience.

Step 3: State the Desired Outcome

• Clearly articulate the opinion and desired result in one concise sentence.

Step 4: Identify the Appropriate Audience

• Pinpoint individuals with authority or influence to achieve the desired change.
• Analyze what the audience knows about the topic, their existing opinions, and potential objections.

Step 5: Plan Supporting Details

• Gather facts, statistics, examples, and illustrations to persuade the reader.
• Prepare information to challenge or negate counterarguments.
• Consider personal appeals that may motivate the reader to act.

Step 6: Conduct Research

• Ensure the content is well-substantiated beyond personal feelings, integrating relevant data and insights.
• Enhance credibility and persuasive power through thorough research on the topic.