Podcast
Questions and Answers
What is one advantage of licensing discussed in the text?
What is one advantage of licensing discussed in the text?
- Facilitates entry into a foreign market with low investment (correct)
- Allows full control over the licensee
- Results in immediate capital investment
- Reduces exposure to government intervention
What is a disadvantage of licensing mentioned in the text?
What is a disadvantage of licensing mentioned in the text?
- Licensee may become a partner
- Increases protection of intellectual property rights
- Limited participation returns (correct)
- Licensee provides expertise
What is special about contract manufacturing in the context of licensing?
What is special about contract manufacturing in the context of licensing?
- Allows companies to manufacture their own products
- Company provides technical specifications to a subcontractor (correct)
- Contractors are responsible for design and marketing
- Enables companies to focus solely on marketing
In franchising, what does the franchisee receive from the franchisor?
In franchising, what does the franchisee receive from the franchisor?
What kind of licensing permits the use of celebrity names or logos on merchandise?
What kind of licensing permits the use of celebrity names or logos on merchandise?
How are fees typically structured in trademark licensing agreements?
How are fees typically structured in trademark licensing agreements?
What is the purpose of a licensing agreement?
What is the purpose of a licensing agreement?
Which of the following is NOT typically included in a licensing agreement?
Which of the following is NOT typically included in a licensing agreement?
Why is licensing considered advantageous for the licensee?
Why is licensing considered advantageous for the licensee?
What does a licensing agreement help in circumventing?
What does a licensing agreement help in circumventing?
Which factor influences the choice of marketing entry strategy according to the text?
Which factor influences the choice of marketing entry strategy according to the text?
What does 'ROI' stand for in the context of licensing agreements?
What does 'ROI' stand for in the context of licensing agreements?
What is the purpose of a Strategic Alliance?
What is the purpose of a Strategic Alliance?
Which type of investment involves acquiring an existing enterprise?
Which type of investment involves acquiring an existing enterprise?
What does a Management contract in a Strategic Alliance involve?
What does a Management contract in a Strategic Alliance involve?
Which airline alliance is mentioned as a Global Strategic Partnership (GSP)?
Which airline alliance is mentioned as a Global Strategic Partnership (GSP)?
What is the primary advantage of forming a Strategic Alliance?
What is the primary advantage of forming a Strategic Alliance?
In the context of investment, what does Greenfield investment involve?
In the context of investment, what does Greenfield investment involve?
What is a reason for Foreign Direct Investment related to marketing factors?
What is a reason for Foreign Direct Investment related to marketing factors?
How does 'Derived demand' in Foreign Direct Investment occur?
How does 'Derived demand' in Foreign Direct Investment occur?
Which type of ownership in Foreign Direct Investment results from ethnocentric considerations?
Which type of ownership in Foreign Direct Investment results from ethnocentric considerations?
What is a non-financial incentive provided by governments to attract foreign investors?
What is a non-financial incentive provided by governments to attract foreign investors?
Why is 'fairness' of profit repatriation a major concern in Foreign Direct Investment?
Why is 'fairness' of profit repatriation a major concern in Foreign Direct Investment?
What positive aspect is associated with Foreign Direct Investors according to the text?
What positive aspect is associated with Foreign Direct Investors according to the text?
What is the main focus of product/trade franchising?
What is the main focus of product/trade franchising?
Which aspect is NOT a reason for global franchising?
Which aspect is NOT a reason for global franchising?
What is a common concern in franchising according to the text?
What is a common concern in franchising according to the text?
What does Foreign Direct Investment (FDI) involve?
What does Foreign Direct Investment (FDI) involve?
What form can Foreign Direct Investment (FDI) take?
What form can Foreign Direct Investment (FDI) take?
What did IKEA spend in Russia for its affordable furniture and housewares?
What did IKEA spend in Russia for its affordable furniture and housewares?
