Understanding Customer Requirements
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Questions and Answers

Which variable is commonly used for segmenting the market based on customers' behavior patterns?

  • Benefits
  • Loyalty
  • Reaction (correct)
  • Knowledge
  • In market segmentation, which variable focuses on how customers perceive and interpret information?

  • Brand Concept
  • Knowledge
  • Lifestyle
  • Perception (correct)
  • Which factor is considered in Behavioral Segmentation that involves the customer's attachment or commitment to a brand?

  • Knowledge
  • Benefits
  • Loyalty (correct)
  • Reaction
  • Which variable in market segmentation is concerned with customers' responses to a company's offerings?

    <p>Reaction</p> Signup and view all the answers

    Among the listed variables, which one does not align with Behavioral Segmentation?

    <p>Perception</p> Signup and view all the answers

    What is the primary variable considered in geographic segmentation for segmenting the market?

    <p>Density</p> Signup and view all the answers

    Which variable is related to customer requirements and expectations rather than behavior in market segmentation?

    <p>Benefits</p> Signup and view all the answers

    In demographic segmentation, which variable is commonly used to divide the market based on consumers' characteristics?

    <p>Income</p> Signup and view all the answers

    Which method involves dividing the total market based on dominant ethnic groups?

    <p>Demographic segmentation</p> Signup and view all the answers

    What is a key variable considered in demographic segmentation when segmenting the market based on consumers' age groups?

    <p>Occupation</p> Signup and view all the answers

    Which method of segmentation involves dividing the market based on consumer behavior and preferences?

    <p>Behavioral segmentation</p> Signup and view all the answers

    When segmenting the market based on income levels, which method of segmentation is primarily used?

    <p>Demographic segmentation</p> Signup and view all the answers

    What is an example of a service requirement according to the text?

    <p>Intangible product that the customer feels fulfilled with</p> Signup and view all the answers

    Which step is involved in determining market size based on the text?

    <p>Estimating potential market</p> Signup and view all the answers

    How are customer requirements classified in the context of the text?

    <p>Service and output requirements</p> Signup and view all the answers

    What does market size approximate in a specific market according to the text?

    <p>Number of sellers and buyers</p> Signup and view all the answers

    In the context of customer requirements, what are characteristic specifications that a consumer expects called?

    <p>Output requirements</p> Signup and view all the answers

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