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Questions and Answers
What is the mistake when assuming loyal customers are always more profitable than one-time transaction customers?
What is the mistake when assuming loyal customers are always more profitable than one-time transaction customers?
- Loyal customers are always more profitable than one-time transaction customers
- One-time transaction customers are always more profitable than loyal customers
- Loyal customers are never profitable
- Loyal customers may not always be more profitable than one-time transaction customers (correct)
Who are described as disloyal people who sell out of their own side and go over to the enemy?
Who are described as disloyal people who sell out of their own side and go over to the enemy?
- Quadrant 4
- Quadrant 1 (correct)
- Quadrant 2
- Quadrant 3
Which quadrant describes customers who drop off a company’s radar?
Which quadrant describes customers who drop off a company’s radar?
- Quadrant 3
- Quadrant 2 (correct)
- Quadrant 4
- Quadrant 1
What does Quadrant 4 involve in terms of brand loyalty?
What does Quadrant 4 involve in terms of brand loyalty?
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What is involved in active management of the customer base and customer loyalty?
What is involved in active management of the customer base and customer loyalty?
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