5 Questions
What is the mistake when assuming loyal customers are always more profitable than one-time transaction customers?
Loyal customers may not always be more profitable than one-time transaction customers
Who are described as disloyal people who sell out of their own side and go over to the enemy?
Quadrant 1
Which quadrant describes customers who drop off a company’s radar?
Quadrant 2
What does Quadrant 4 involve in terms of brand loyalty?
Screen and transfer their brand loyalty to another supplier
What is involved in active management of the customer base and customer loyalty?
'Customer Asset Management'
Explore the concept of customer loyalty and its importance to a firm's profitability. Learn about the factors that contribute to customer loyalty and how it can create incremental profits for businesses.
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