Podcast
Questions and Answers
What are decision heuristics according to the text?
What are decision heuristics according to the text?
- Logical steps
- Compensatory decision rules
- Mental shortcuts (correct)
- Breathing exercises
What is the purpose of decision heuristics in consumer behavior?
What is the purpose of decision heuristics in consumer behavior?
- Narrow down choices (correct)
- Encourage impulsive decisions
- Expand choices
- Increase confusion
Which step is essential to the Purchase Decision process?
Which step is essential to the Purchase Decision process?
- Step 5: Postpurchase
- Step 2: Information search
- Step 4: Purchase Decision (correct)
- Step 3: Prepurchase evaluation
What can be done to increase conversion rates in the Purchase & Consumption step?
What can be done to increase conversion rates in the Purchase & Consumption step?
'Consumers often feel dissonance when purchasing products or services.' What does 'dissonance' refer to in this context?
'Consumers often feel dissonance when purchasing products or services.' What does 'dissonance' refer to in this context?
'Which of the following is NOT a step to ensure postpurchase satisfaction?' Encouraging customer feedback is:
'Which of the following is NOT a step to ensure postpurchase satisfaction?' Encouraging customer feedback is:
'Which of the following is NOT a way to ensure postpurchase satisfaction?' Building unrealistic expectations can:
'Which of the following is NOT a way to ensure postpurchase satisfaction?' Building unrealistic expectations can:
'Which of the following is NOT a strategy for increasing conversion rates?' Having plenty of merchandise on hand can:
'Which of the following is NOT a strategy for increasing conversion rates?' Having plenty of merchandise on hand can:
'Which step aims to reduce real or virtual abandoned carts?' Step 5: Postpurchase focuses on:
'Which step aims to reduce real or virtual abandoned carts?' Step 5: Postpurchase focuses on:
'Which of the following is NOT a common outcome after a purchase?' Encouraging customer feedback can lead to:
'Which of the following is NOT a common outcome after a purchase?' Encouraging customer feedback can lead to:
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