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Define customer satisfaction in the context of tourism services.
Define customer satisfaction in the context of tourism services.
Customer satisfaction in tourism services is the result of expectations generated during purchases and expectations of enjoyment following the service experience.
How is consumer loyalty defined?
How is consumer loyalty defined?
Consumer loyalty is defined as non-random behaviors that express in-time factors depending on psychological processes and brand commitments, leading to return purchases and favorable attitudes towards the product.
What motivates a customer to establish commitment towards a product or service?
What motivates a customer to establish commitment towards a product or service?
Feelings motivate the customer to establish commitment towards a product or service.
How is customer loyalty typically examined?
How is customer loyalty typically examined?
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What factors contribute to positive word-of-mouth in the context of tourism services?
What factors contribute to positive word-of-mouth in the context of tourism services?
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