Podcast
Questions and Answers
What is the role of gatekeeper in the context of mass media?
What is the role of gatekeeper in the context of mass media?
What is the function of agenda-setting in the context of mass media?
What is the function of agenda-setting in the context of mass media?
What is the key concept of gatekeeper in the context of mass media?
What is the key concept of gatekeeper in the context of mass media?
What is the main characteristic of mass media according to the text?
What is the main characteristic of mass media according to the text?
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Which term refers to an institution which impacts on the social development of an individual?
Which term refers to an institution which impacts on the social development of an individual?
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What role is media often referred to as?
What role is media often referred to as?
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According to Livingstone (1994), what is the importance of media in a participatory democracy?
According to Livingstone (1994), what is the importance of media in a participatory democracy?
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What does mass media refer to, according to Kawamoto (2003)?
What does mass media refer to, according to Kawamoto (2003)?
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What has heralded the rise of 'new media' according to the text?
What has heralded the rise of 'new media' according to the text?
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How is what we know about the world largely mediated according to the text?
How is what we know about the world largely mediated according to the text?
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Study Notes
Gatekeeper in Mass Media
- Gatekeepers are individuals or entities in mass media responsible for determining which information is published or broadcasted.
- They influence public perception by controlling what news or content reaches the audience.
- The gatekeeping process includes editorial decisions, censorship, and selection based on relevance to audiences.
Agenda-Setting Function
- Agenda-setting refers to the media's ability to influence what issues are considered important in public discourse.
- It emphasizes the media's role in highlighting specific topics, shaping perceptions, and guiding public opinion.
- The function is crucial in determining the salience of various issues in society.
Key Concept of Gatekeeper
- The concept of gatekeeping is integral in understanding how media filters information and shapes narratives.
- It showcases the power dynamics within media organizations, as gatekeepers decide which voices are amplified or silenced.
Characteristics of Mass Media
- Mass media serves as a primary source of information dissemination to large audiences.
- It is characterized by its capacity to reach vast numbers of people quickly and efficiently.
Institution Impacting Social Development
- The term "media" refers to institutions that significantly influence social development on both individual and collective levels.
- Through content and messages, media can shape values, beliefs, and cultural norms.
Role of Media
- Media is often referred to as the "fourth estate," highlighting its role in monitoring government and societal accountability.
- This designation reflects its influence on fostering transparent communication and democracy.
Importance of Media in Participatory Democracy
- According to Livingstone (1994), media is crucial for fostering civic engagement and informed participation in democratic processes.
- It enables citizens to access diverse viewpoints and engage in political discourse.
Definition of Mass Media
- According to Kawamoto (2003), mass media encompasses various platforms that disseminate information to a broad audience simultaneously.
- This includes traditional forms like newspapers, television, and radio, as well as digital mediums.
Rise of 'New Media'
- The advent of digital technology and the internet has heralded the rise of 'new media.'
- This shift has transformed how information is produced, distributed, and consumed, allowing for greater interactivity and user engagement.
Mediation of World Knowledge
- Knowledge about the world is largely mediated through various media channels, influencing perceptions and understanding.
- This mediation shapes collective consciousness and informs societal narratives.
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Description
Test your knowledge about the role of media in democracies and its significance as the Fourth Estate. This quiz is based on the instructional guide for teachers in Module 7: Philippine Mass Media authored by Jean Encinas-Franco, PhD.
