10 Questions
What is the role of gatekeeper in the context of mass media?
Selecting and filtering content before releasing it to the public
What is the function of agenda-setting in the context of mass media?
Contributing to shaping the context of government policies
What is the key concept of gatekeeper in the context of mass media?
Selecting and filtering content before releasing it to the public
What is the main characteristic of mass media according to the text?
It sends signals to multiple receivers
Which term refers to an institution which impacts on the social development of an individual?
Agent of socialization
What role is media often referred to as?
The Fourth Estate
According to Livingstone (1994), what is the importance of media in a participatory democracy?
Presenting the political processes to the public
What does mass media refer to, according to Kawamoto (2003)?
A single communicator and many receivers through a particular channel
What has heralded the rise of 'new media' according to the text?
The Internet and other digital technologies
How is what we know about the world largely mediated according to the text?
By what we consume in mass media
Test your knowledge about the role of media in democracies and its significance as the Fourth Estate. This quiz is based on the instructional guide for teachers in Module 7: Philippine Mass Media authored by Jean Encinas-Franco, PhD.
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