Podcast
Questions and Answers
An ethos advertisement plays off the consumer's respect for a given ______.
An ethos advertisement plays off the consumer's respect for a given ______.
spokesperson
Through respect, the spokesperson appears convincing, authoritative, and ______.
Through respect, the spokesperson appears convincing, authoritative, and ______.
trustworthy
Famous people enjoy a high ______ in our society.
Famous people enjoy a high ______ in our society.
status
The 'Plain Folks' technique involves imagery of ______, ordinary people.
The 'Plain Folks' technique involves imagery of ______, ordinary people.
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Pathos is a persuasive technique that tries to convince an audience through ______.
Pathos is a persuasive technique that tries to convince an audience through ______.
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Examples of pathos in advertising include a devastated ______ or a love story.
Examples of pathos in advertising include a devastated ______ or a love story.
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Pathos appeals to an audience's basic emotions like joy, fear, and ______.
Pathos appeals to an audience's basic emotions like joy, fear, and ______.
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Positive words conjure feelings of love, excitement, and ______.
Positive words conjure feelings of love, excitement, and ______.
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Visual rhetoric is a branch of rhetorical studies concerned with the persuasive use of ______.
Visual rhetoric is a branch of rhetorical studies concerned with the persuasive use of ______.
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Advertising constitutes a dominant genre of visual ______.
Advertising constitutes a dominant genre of visual ______.
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Advertisers use ______ to evoke specific emotions in the audience.
Advertisers use ______ to evoke specific emotions in the audience.
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______, pathos, and logos are the three categories of persuasive advertising techniques.
______, pathos, and logos are the three categories of persuasive advertising techniques.
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Ethos is the persuasive technique that appeals to an audience by highlighting ______.
Ethos is the persuasive technique that appeals to an audience by highlighting ______.
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Good persuasive advertising technique is when you balance all three ______.
Good persuasive advertising technique is when you balance all three ______.
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Logos puts logic into play by using evidence and ______.
Logos puts logic into play by using evidence and ______.
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When an esteemed public figure endorses a product, it validates it to the end ______.
When an esteemed public figure endorses a product, it validates it to the end ______.
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The tone is usually very important in memo writing because it will determine the attitude that the ______ will have towards your memo.
The tone is usually very important in memo writing because it will determine the attitude that the ______ will have towards your memo.
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The classification of reports includes informal reports and ______.
The classification of reports includes informal reports and ______.
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The types of technical reports include technical-background report, ______, and feasibility reports.
The types of technical reports include technical-background report, ______, and feasibility reports.
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One of the fundamental principles of report writing is to be ______.
One of the fundamental principles of report writing is to be ______.
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A report must be organized in a ______ and formulaic format.
A report must be organized in a ______ and formulaic format.
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The accuracy principle means that the content of a report represents what it ______ it does.
The accuracy principle means that the content of a report represents what it ______ it does.
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An amount reported as wages expense should actually be the amount of wages expense for the ______.
An amount reported as wages expense should actually be the amount of wages expense for the ______.
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A report must be well researched and contain ______ information.
A report must be well researched and contain ______ information.
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You'll want to deliver your most critical information ______, and then use subsequent paragraphs as opportunities to dive into more detail.
You'll want to deliver your most critical information ______, and then use subsequent paragraphs as opportunities to dive into more detail.
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In the second paragraph, you'll want to provide ______ or supporting evidence.
In the second paragraph, you'll want to provide ______ or supporting evidence.
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If you're informing staff of ______ to the building, you might say, 'I'd appreciate your cooperation during this time.'
If you're informing staff of ______ to the building, you might say, 'I'd appreciate your cooperation during this time.'
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A memo is usually used to address very ______ matters.
A memo is usually used to address very ______ matters.
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Make it as ______ as possible - the memo should not be lengthy.
Make it as ______ as possible - the memo should not be lengthy.
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You should not use ______ language while writing your memo because the readers may end up missing important points.
You should not use ______ language while writing your memo because the readers may end up missing important points.
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Most people would want to go through it with the shortest time possible but acquire all the ______.
Most people would want to go through it with the shortest time possible but acquire all the ______.
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It's helpful to include how you hope they'll handle the ______ and whether you expect them to do something in response to the memo.
It's helpful to include how you hope they'll handle the ______ and whether you expect them to do something in response to the memo.
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Bandwagon advertising creates the impression that using a certain product will put you on the 'winning ______'.
Bandwagon advertising creates the impression that using a certain product will put you on the 'winning ______'.
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Logos is often called 'the logical ______'.
Logos is often called 'the logical ______'.
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Statistics, facts, charts, and graphs are commonly used in advertisements to employ ______.
Statistics, facts, charts, and graphs are commonly used in advertisements to employ ______.
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A rhetorical analysis requires you to influence what others ______.
A rhetorical analysis requires you to influence what others ______.
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When writing a rhetorical analysis, it's essential to ask what ______ the advertisement serves.
When writing a rhetorical analysis, it's essential to ask what ______ the advertisement serves.
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The intended ______ of an ad is crucial for understanding its impact.
The intended ______ of an ad is crucial for understanding its impact.
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In analyzing an ad, you should consider what specific ______ are present.
In analyzing an ad, you should consider what specific ______ are present.
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An advertisement may promote a certain ______ that reflects societal norms.
An advertisement may promote a certain ______ that reflects societal norms.
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You have to write the remaining part of the introduction to bring the reader up to speed with the topic under ______.
You have to write the remaining part of the introduction to bring the reader up to speed with the topic under ______.
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It is necessary to provide ______ for the text under analysis in a rhetorical analysis essay.
It is necessary to provide ______ for the text under analysis in a rhetorical analysis essay.
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Ethos refers to a persuasive strategy used by an author to illustrate their reliability, ______, and credibility.
Ethos refers to a persuasive strategy used by an author to illustrate their reliability, ______, and credibility.
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In analyzing a rhetorical analysis essay, you need to provide specific examples of ______ to illustrate how the author builds trust.
In analyzing a rhetorical analysis essay, you need to provide specific examples of ______ to illustrate how the author builds trust.
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Pathos is a rhetorical appeal that engages the ______ and emotions of the audience.
Pathos is a rhetorical appeal that engages the ______ and emotions of the audience.
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The author may share personal anecdotes to evoke ______ in the audience.
The author may share personal anecdotes to evoke ______ in the audience.
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Logos refers to an appeal to the audience's need for logical ______ of ideas.
Logos refers to an appeal to the audience's need for logical ______ of ideas.
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Using reliable resources is crucial when making reasonable and supportable ______.
Using reliable resources is crucial when making reasonable and supportable ______.
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Study Notes
- A memorandum is a concise notice, often written by management, announcing changes or policies within an organization.
- Memos can also be used in business contexts to confirm receipt of goods.
- A memo has a simple format including sections for 'To', 'From', 'Date', 'Subject', and the body of the message.
- Memos are used for internal communication within organizations, typically to a large group.
- Memos differ from emails as they are generally used for more formal internal communications.
- Memos should be concise, clear, and to-the-point.
- Critical information should be presented upfront, followed by detailed information in subsequent paragraphs.
- The writer should tailor the tone and language of the memo to the audience.
- A memo should be well-structured with a clear heading, date, a title, and the body.
- The body of a memo should be concise and well-organized including use of lists and subheadings if required.
- The content should be double-spaced to improve clarity.
- The title of the memo should be clear and concise specifying the topic of the memo.
- Memos should be formatted consistently, with the date, and recipient address aligned to the left side of the page.
- Use simple language that is easy for all readers to understand.
- To ensure clarity avoid using complex sentence structures and language.
- Use specific examples wherever possible.
- Avoid unnecessary adjectives, flowery language or overly complex vocabulary that could obscure the core message.
- The date, title and recipient(s) should be clearly identified.
- Summarize points and state the need for action to conclude the memo.
- Different types of memos include: Request memos, confirmation memos, and suggestive memos. Each serves a different function in communication.
- Memos should summarize key ideas and clearly state the next steps expected from the recipient.
- Crucial information should be presented in a straightforward manner.
- A good memo writer considers the audience and their needs.
- It is essential that errors in grammar or spelling are avoided.
- Visual elements within the memo should be clearly and functionally laid out, not distracting to the reader.
- Memo writers should pay close attention to the details of the memo and verify that the content is accurate.
- Different types of technical reports exist, including feasibility, recommendation, evaluation, primary research, report length proposals, business prospectus, technical specifications reports.
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Description
This quiz explores the key elements and formats of business memos, highlighting their role in internal communication within organizations. You will learn the structure, tone, and clarity required for effective memo writing. Test your knowledge on how memos differ from emails and the importance of presenting information concisely.
