10 Questions
Which of the 7Ps of marketing is primarily concerned with understanding the buying behavior of the target market?
Price
Which of the 7Ps of marketing is focused on improving the logistics and distribution of a product or service?
Place
Which of the 7Ps of marketing involves customizing promotional efforts to target the right market segment?
Promotion
Which of the 7Ps of marketing is concerned with improving the overall marketing process, such as using technology to automate certain tasks?
Process
Which of the 7Ps of marketing focuses on improving the visual and interactive elements that customers experience when engaging with a business?
Physical evidence
What is the primary characteristic of big data that is mentioned in the text?
Its sheer volume
How does the text describe the relationship between machine learning and big data?
Machine learning is a form of artificial intelligence that uses big data to improve accuracy.
How can big data be used to manage risk?
Big data enables risk management by reducing the risk through offering better insight about the market.
How does the text describe the use of big data for the product element of the marketing mix?
Big data provides decision-makers with data about any new products or developments and feedback about existing goods or services.
What is the primary purpose of using big data according to the text?
To enhance organizations' ability to know more about their customers.
Explore the concept of Big Data and its application in the digital marketing landscape, focusing on the data generated by devices like computers, smart devices, and IoT. Learn how organizations leverage Big Data to gain insights into customer behavior.
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