Understanding Big Data in Digital Marketing
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Questions and Answers

Which of the 7Ps of marketing is primarily concerned with understanding the buying behavior of the target market?

  • Price (correct)
  • Place
  • Promotion
  • People

Which of the 7Ps of marketing is focused on improving the logistics and distribution of a product or service?

  • Physical evidence
  • Place (correct)
  • Process
  • Partnership

Which of the 7Ps of marketing involves customizing promotional efforts to target the right market segment?

  • People
  • Promotion (correct)
  • Partnership
  • Price

Which of the 7Ps of marketing is concerned with improving the overall marketing process, such as using technology to automate certain tasks?

<p>Process (C)</p> Signup and view all the answers

Which of the 7Ps of marketing focuses on improving the visual and interactive elements that customers experience when engaging with a business?

<p>Physical evidence (C)</p> Signup and view all the answers

What is the primary characteristic of big data that is mentioned in the text?

<p>Its sheer volume (A)</p> Signup and view all the answers

How does the text describe the relationship between machine learning and big data?

<p>Machine learning is a form of artificial intelligence that uses big data to improve accuracy. (A)</p> Signup and view all the answers

How can big data be used to manage risk?

<p>Big data enables risk management by reducing the risk through offering better insight about the market. (A)</p> Signup and view all the answers

How does the text describe the use of big data for the product element of the marketing mix?

<p>Big data provides decision-makers with data about any new products or developments and feedback about existing goods or services. (C)</p> Signup and view all the answers

What is the primary purpose of using big data according to the text?

<p>To enhance organizations' ability to know more about their customers. (C)</p> Signup and view all the answers

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