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Understanding Big Data in Digital Marketing

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Understanding Big Data in Digital Marketing

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Questions and Answers

Which of the 7Ps of marketing is primarily concerned with understanding the buying behavior of the target market?

Price (correct)

Place

Promotion

People

Which of the 7Ps of marketing is focused on improving the logistics and distribution of a product or service?

Physical evidence

Place (correct)

Process

Partnership

Which of the 7Ps of marketing involves customizing promotional efforts to target the right market segment?

People

Promotion (correct)

Partnership

Price

Which of the 7Ps of marketing is concerned with improving the overall marketing process, such as using technology to automate certain tasks?

Process Signup and view all the answers

Which of the 7Ps of marketing focuses on improving the visual and interactive elements that customers experience when engaging with a business?

Physical evidence Signup and view all the answers

What is the primary characteristic of big data that is mentioned in the text?

Its sheer volume Signup and view all the answers

How does the text describe the relationship between machine learning and big data?

Machine learning is a form of artificial intelligence that uses big data to improve accuracy. Signup and view all the answers

How can big data be used to manage risk?

Big data enables risk management by reducing the risk through offering better insight about the market. Signup and view all the answers

How does the text describe the use of big data for the product element of the marketing mix?

Big data provides decision-makers with data about any new products or developments and feedback about existing goods or services. Signup and view all the answers

What is the primary purpose of using big data according to the text?

To enhance organizations' ability to know more about their customers. Signup and view all the answers