Marketing Information and Big Data

The term ______ refers to the huge and complex data sets generated by today’s sophisticated information generation, collection, storage, and analysis technologies

Companies can now generate and find marketing information in great ______

Consumers themselves are now generating tons of marketing information through their ______, PCs, and tablets

Every year, the people and systems of the world generate about a trillion ______ of information

A full 90 percent of all the data in the world has been created in just the past ______ years

Companies that effectively tap this glut of data can gain rich, timely ______ insights

When a large consumer brand such as Coca-Cola or ______ monitors online discussions about its brand, it might take in a stunning 6 million public conversations a day.

______ insights teams share their insights in more engaging, accessible, and digestible ways.

Managing ______ Information The real value of marketing information lies in how it is used—in the customer insights that it provides.

Today they are integrated “customer insights teams” charged with delivering insights at the center of the ______, the business, and consumers.

Companies ranging from ______, Starbucks, and McDonald’s to Google and GEICO have restructured their marketing information and research functions.

The ______ North America Beverages (NAB) Consumer Insights team has even developed a consumer insights app that disseminates customdesigned data and content to marketing and brand decision makers.