Podcast
Questions and Answers
The term ______ refers to the huge and complex data sets generated by today’s sophisticated information generation, collection, storage, and analysis technologies
The term ______ refers to the huge and complex data sets generated by today’s sophisticated information generation, collection, storage, and analysis technologies
big data
Companies can now generate and find marketing information in great ______
Companies can now generate and find marketing information in great ______
quantities
Consumers themselves are now generating tons of marketing information through their ______, PCs, and tablets
Consumers themselves are now generating tons of marketing information through their ______, PCs, and tablets
smartphones
Every year, the people and systems of the world generate about a trillion ______ of information
Every year, the people and systems of the world generate about a trillion ______ of information
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A full 90 percent of all the data in the world has been created in just the past ______ years
A full 90 percent of all the data in the world has been created in just the past ______ years
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Companies that effectively tap this glut of data can gain rich, timely ______ insights
Companies that effectively tap this glut of data can gain rich, timely ______ insights
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When a large consumer brand such as Coca-Cola or ______ monitors online discussions about its brand, it might take in a stunning 6 million public conversations a day.
When a large consumer brand such as Coca-Cola or ______ monitors online discussions about its brand, it might take in a stunning 6 million public conversations a day.
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______ insights teams share their insights in more engaging, accessible, and digestible ways.
______ insights teams share their insights in more engaging, accessible, and digestible ways.
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Managing ______ Information The real value of marketing information lies in how it is used—in the customer insights that it provides.
Managing ______ Information The real value of marketing information lies in how it is used—in the customer insights that it provides.
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Today they are integrated “customer insights teams” charged with delivering insights at the center of the ______, the business, and consumers.
Today they are integrated “customer insights teams” charged with delivering insights at the center of the ______, the business, and consumers.
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Companies ranging from ______, Starbucks, and McDonald’s to Google and GEICO have restructured their marketing information and research functions.
Companies ranging from ______, Starbucks, and McDonald’s to Google and GEICO have restructured their marketing information and research functions.
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The ______ North America Beverages (NAB) Consumer Insights team has even developed a consumer insights app that disseminates customdesigned data and content to marketing and brand decision makers.
The ______ North America Beverages (NAB) Consumer Insights team has even developed a consumer insights app that disseminates customdesigned data and content to marketing and brand decision makers.
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