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UCD Micheal Smurfit Business School Omnichannel Marketing Quiz

10 Questions

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UCD Micheal Smurfit Business School Omnichannel Marketing Quiz

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Questions and Answers

According to Jessica Malamud, why does it sometimes require bigger investments to plan ahead?

To attract more investors

To decrease competition in the market

To translate the company's vision effectively (correct)

To increase employee salaries

Why does name recognition matter in categories like payroll providers?

To stand out in a crowded market (correct)

To lower employee wages

To reduce the need for investments

To attract more competitors

According to Bernd Schmitt, why do many B2B companies not advertise at the Super Bowl?

Because they prefer online marketing channels

Because the Super Bowl audience is too small

Because it is not effective due to its broad audience (correct)

Because they lack the budget for advertising

What does advertising at the Super Bowl indicate about a company, according to Bernd Schmitt?

It demonstrates prowess and financial strength Signup and view all the answers

How has the employee payments space changed since the company originally launched, as mentioned in the text?

More startups have gained ground in the industry Signup and view all the answers

In a crowded market environment, what does Jessica Malamud suggest companies need to do now?

Fight harder and plan strategically Signup and view all the answers

Why is it important for companies to flex their prowess, according to Bernd Schmitt?

To show they are a major player and stand out in a crowded category Signup and view all the answers

'Now I can say, ‘Oh we had an ad on the Super Bowl.’' This statement is most likely to be associated with which concept?

Integrated marketing Signup and view all the answers

'We grew and became a hyper-growth company and had so much success but it was all green. Now we have to fight harder.' Which concept is highlighted in this statement?

Strategic planning Signup and view all the answers

What additional benefit does Bernd Schmitt mention about advertising at the Super Bowl?

It gives companies bragging rights and makes them appear as major players Signup and view all the answers