10 Questions
According to Jessica Malamud, why does it sometimes require bigger investments to plan ahead?
To translate the company's vision effectively
Why does name recognition matter in categories like payroll providers?
To stand out in a crowded market
According to Bernd Schmitt, why do many B2B companies not advertise at the Super Bowl?
Because it is not effective due to its broad audience
What does advertising at the Super Bowl indicate about a company, according to Bernd Schmitt?
It demonstrates prowess and financial strength
How has the employee payments space changed since the company originally launched, as mentioned in the text?
More startups have gained ground in the industry
In a crowded market environment, what does Jessica Malamud suggest companies need to do now?
Fight harder and plan strategically
Why is it important for companies to flex their prowess, according to Bernd Schmitt?
To show they are a major player and stand out in a crowded category
'Now I can say, ‘Oh we had an ad on the Super Bowl.’' This statement is most likely to be associated with which concept?
Integrated marketing
'We grew and became a hyper-growth company and had so much success but it was all green. Now we have to fight harder.' Which concept is highlighted in this statement?
Strategic planning
What additional benefit does Bernd Schmitt mention about advertising at the Super Bowl?
It gives companies bragging rights and makes them appear as major players
Test your knowledge on omnichannel marketing concepts such as brand building, activation, integrated branding, strategic planning, targeting, and more as taught in MKT42410 at UCD Micheal Smurfit Business School.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
