Podcast
Questions and Answers
According to Jessica Malamud, why does it sometimes require bigger investments to plan ahead?
According to Jessica Malamud, why does it sometimes require bigger investments to plan ahead?
- To attract more investors
- To decrease competition in the market
- To translate the company's vision effectively (correct)
- To increase employee salaries
Why does name recognition matter in categories like payroll providers?
Why does name recognition matter in categories like payroll providers?
- To stand out in a crowded market (correct)
- To lower employee wages
- To reduce the need for investments
- To attract more competitors
According to Bernd Schmitt, why do many B2B companies not advertise at the Super Bowl?
According to Bernd Schmitt, why do many B2B companies not advertise at the Super Bowl?
- Because they prefer online marketing channels
- Because the Super Bowl audience is too small
- Because it is not effective due to its broad audience (correct)
- Because they lack the budget for advertising
What does advertising at the Super Bowl indicate about a company, according to Bernd Schmitt?
What does advertising at the Super Bowl indicate about a company, according to Bernd Schmitt?
How has the employee payments space changed since the company originally launched, as mentioned in the text?
How has the employee payments space changed since the company originally launched, as mentioned in the text?
In a crowded market environment, what does Jessica Malamud suggest companies need to do now?
In a crowded market environment, what does Jessica Malamud suggest companies need to do now?
Why is it important for companies to flex their prowess, according to Bernd Schmitt?
Why is it important for companies to flex their prowess, according to Bernd Schmitt?
'Now I can say, ‘Oh we had an ad on the Super Bowl.’' This statement is most likely to be associated with which concept?
'Now I can say, ‘Oh we had an ad on the Super Bowl.’' This statement is most likely to be associated with which concept?
'We grew and became a hyper-growth company and had so much success but it was all green. Now we have to fight harder.' Which concept is highlighted in this statement?
'We grew and became a hyper-growth company and had so much success but it was all green. Now we have to fight harder.' Which concept is highlighted in this statement?
What additional benefit does Bernd Schmitt mention about advertising at the Super Bowl?
What additional benefit does Bernd Schmitt mention about advertising at the Super Bowl?
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