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What is the impact of multitasking on productivity according to studies?

Has no impact on productivity

Increases productivity by 40%

Reduces productivity by 40% (correct)

Doubles productivity

What is the main takeaway regarding cognitive overload from the text?

Multitasking can lead to accidents in various situations.

Reading and typing are incompatible mental activities.

Accidents are more likely when people are engaged in multiple tasks. (correct)

It is impossible to do more than one mental activity simultaneously.

Why is multitasking considered inefficient?

It allows the brain to refocus faster

It requires the brain to shift back and forth between tasks (correct)

It improves productivity by 50%

It increases cognitive overload

What was a significant finding related to distracted individuals using cell phones while walking?

They were less likely to notice a person in a clown suit riding a unicycle. Signup and view all the answers

What does the research show about people's ability to attend to cognitive tasks?

People can only focus on one cognitive task at a time Signup and view all the answers

In which scenario from the text did the researchers observe a higher likelihood of accidents due to multitasking?

Walking and reading Signup and view all the answers

What is a common consequence of multitasking while walking or driving?

Increased accidents Signup and view all the answers

How did the text suggest multitasking can impact productivity?

It leads to cognitive overload and decreased efficiency. Signup and view all the answers

How does multitasking impact the consumption of information in an attention economy?

Leads to cognitive overload and reduced attention span Signup and view all the answers

What term is used in the text to describe the practice of using a mobile device while watching TV?

Multiscreening Signup and view all the answers

What was the impact on Nordstrom's online sales when its website response time slowed by just half a second?

Online sales fell by 11% Signup and view all the answers

What is the trend that will become more relevant over time?

Attention Economy Signup and view all the answers

What is the new way that the digital consumer navigates the purchase process, as mentioned in the text?

Omnichannel Signup and view all the answers

In the context of the text, what is emphasized as essential for marketing campaigns?

Customer insights Signup and view all the answers

What is one of the effects of information overload and continuous distractions on individuals?

Impaired ability to focus Signup and view all the answers

What is the implication mentioned in the text regarding the need for marketing messages?

They should be easily digestible Signup and view all the answers

How do consumers' behaviors change due to their decreasing patience levels?

Consumers expect faster and simpler solutions Signup and view all the answers

What happens to our ability to focus when faced with stimulation addiction?

Our ability to focus becomes impaired Signup and view all the answers

How do consumers' changing behaviors influence their expectations?

Consumers now demand immediate gratification Signup and view all the answers

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