Advantages and challenges of Digital Marketing
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Questions and Answers

Which of the following is a characteristic of digital marketing?

  • Focusing on online content engagement (correct)
  • Using printed media to promote products
  • Using billboards to advertise
  • Reaching potential customers through television ads

    • What is an advantage of digital marketing over traditional marketing?

  • Less precision in reaching target audiences
  • Adapts to new technologies (correct)
  • Uses only printed media
  • Higher cost of advertising

    • How does digital marketing reduce wasteful spending?

  • By using only one format of content
  • By targeting a wider audience
  • By using a variety of easily convertible content formats (correct)
  • By increasing the number of ads produced

    • What is an example of a medium used in digital marketing?

    <p>Social media</p> Signup and view all the answers

    What is omnichannel marketing?

    <p>Marketing on multiple channels with consistent content</p> Signup and view all the answers

    What is the advantage of digital marketing over traditional marketing?

    <p>It is more cost-effective</p> Signup and view all the answers

    What is the challenge of working towards an omnichannel presence?

    <p>Getting support for extra budget</p> Signup and view all the answers

    What is the challenge of digital marketing in a crowded field?

    <p>It's harder to stand out with advertising</p> Signup and view all the answers

    What is the advantage of digital marketing tools?

    <p>They enable more advanced and targeted audience selection</p> Signup and view all the answers

    What is one advantage of digital marketing over traditional marketing?

    <p>Digital marketing can be selectively shown to people who are more likely to have an interest in the product or service</p> Signup and view all the answers

    What is one way that digital marketing tools can help companies engage with customers more effectively?

    <p>By developing a good online relationship with customers</p> Signup and view all the answers

    Why is measuring the success of digital marketing campaigns important?

    <p>Because marketers can change direction easily if a marketing effort isn't producing the expected results</p> Signup and view all the answers

    What is one way that digital marketing can expand customer reach beyond that of traditional marketing?

    <p>By tailoring ad visibility and audience coverage to meet specific business needs and goals</p> Signup and view all the answers

    What are some challenges associated with digital marketing?

    <p>For each advantage previously identified, there are also associated challenges</p> Signup and view all the answers

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