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Optimizing Digital Marketing Strategies Quiz

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What are some common digital marketing techniques used by businesses to attract and retain online customers?

Billboards, flyers, and radio ads
SEO, billboards, and chatbots
Telemarketing, direct mail, and TV commercials
SEO, SEM, and email marketing (correct)

Which aspect of digital marketing strategy has become prominent specifically for mobile devices?

Data-driven marketing
Video marketing
Mobile marketing (correct)
Content marketing

Which type of marketing focuses on creating blogs, articles, videos, infographics, and podcasts?

Video marketing
Content marketing (correct)
Data-driven marketing
Mobile marketing

What are businesses using to connect with diverse populations in different regions of India?

Localized marketing (D) Signup and view all the answers

Which platforms are mentioned as booming for video marketing in India?

YouTube, TikTok, and Instagram Reels (A) Signup and view all the answers

What technology is used to improve customer engagement and automate support?

Chatbots and AI (C) Signup and view all the answers

Why are data privacy and security crucial concerns in digital marketing?

For compliance with data protection laws and regulations (C) Signup and view all the answers

What is the primary channel mentioned to start digital marketing of a product/service?

Content Marketing (D) Signup and view all the answers

What feature of a website is necessary to draw the attention of target customers according to the text?

Effective and trendy content (B) Signup and view all the answers

What should businesses optimize websites for to cater to the increasing mobile audience?

Mobile devices (A) Signup and view all the answers

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