9 Questions
Who is considered an external customer?
The child who influenced McDonald's Happy Meals sale
What role do prospective customers play for an organization?
They influence the sale of products/services
How do employees contribute to customer satisfaction?
By continually improving their performance
What is the significance of internal customers in an organization?
They help improve the quality of products/services
In what way do teenage children act as external customers for mobile phones?
By influencing their parents' purchase decisions
What is the primary goal of every worker in an organization according to the text?
To ensure total satisfaction of external customers
Why is it important for every employee to understand how their job impacts customer satisfaction?
To enhance total satisfaction of external customers
What characterizes lost customers in the context of external customers?
They are always uninterested in repurchasing from the organization
How does every person in a process act as an internal customer?
They receive a product or service and provide one in exchange
Learn about the two distinct types of customers - external and internal. Understand how external customers can influence the purchase or use of a product or service, with examples like McDonald's Happy Meals and parents buying mobile phones for their children.
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