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Customer Types and Characteristics

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Questions and Answers

Which of the following is NOT a type of customer?

Loyal customer

Repeat customer

Competitor customer (correct)

Potential customer

What is an example of a loyal customer?

Someone who frequently buys from the company (correct)

Someone who has never purchased from the company

Someone who is considering buying from the company

Someone who only buys from the company once

What is the difference between a potential customer and a repeat customer?

Potential customers and repeat customers are the same

Potential customers have never purchased from the company, while repeat customers have purchased multiple times (correct)

Potential customers have purchased multiple times from the company, while repeat customers have never purchased

Potential customers are only interested in purchasing once, while repeat customers are interested in purchasing multiple times

Study Notes

Customer Types

A prospect is a person who has shown interest in a product or service and has the potential to become a customer.

Loyal Customer

An example of a loyal customer is someone who consistently purchases from a company over time, demonstrating repeat business and loyalty to the brand.

Customer Comparison

A potential customer is someone who may be interested in a product or service, but has not yet made a purchase.
A repeat customer, on the other hand, has already made a purchase and returns to make additional purchases.

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Description

Test your knowledge on different types of customers and their characteristics with this quiz. Answer questions on identifying different customer types, understanding the qualities of a loyal customer, and distinguishing between potential customers and repeat customers.