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Questions and Answers
Which of the following is NOT a type of customer?
Which of the following is NOT a type of customer?
- Loyal customer
- Repeat customer
- Competitor customer (correct)
- Potential customer
What is an example of a loyal customer?
What is an example of a loyal customer?
- Someone who frequently buys from the company (correct)
- Someone who has never purchased from the company
- Someone who is considering buying from the company
- Someone who only buys from the company once
What is the difference between a potential customer and a repeat customer?
What is the difference between a potential customer and a repeat customer?
- Potential customers and repeat customers are the same
- Potential customers have never purchased from the company, while repeat customers have purchased multiple times (correct)
- Potential customers have purchased multiple times from the company, while repeat customers have never purchased
- Potential customers are only interested in purchasing once, while repeat customers are interested in purchasing multiple times
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Study Notes
Customer Types
- A prospect is a person who has shown interest in a product or service and has the potential to become a customer.
Loyal Customer
- An example of a loyal customer is someone who consistently purchases from a company over time, demonstrating repeat business and loyalty to the brand.
Customer Comparison
- A potential customer is someone who may be interested in a product or service, but has not yet made a purchase.
- A repeat customer, on the other hand, has already made a purchase and returns to make additional purchases.
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