Overview of Customer Types: Indirect Customers

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Questions and Answers

What became apparent in the 1970s that was vital to long-term success?

  • Cost reduction
  • Supplier quality (correct)
  • Strategic purchasing
  • Total cost of ownership

What is the definition of Total Cost of Ownership?

  • The price of a good or service
  • The sum of all costs associated with acquiring, using, and retiring a good or service (correct)
  • The cost of operations only
  • The initial cost of acquisition

Which approach focuses on quantifying the total cost of ownership?

  • Transactional approach
  • Strategic approach
  • Process approach (correct)
  • Quality approach

Who is considered the primary customer in a business process?

<p>The individual or group directly receiving the output of the process (A)</p> Signup and view all the answers

What role do secondary customers play in a business process?

<p>They receive process output but are not the reason for the process's existence (A)</p> Signup and view all the answers

What was a key reason for the success of imports in the earlier years?

<p>Superior quality (D)</p> Signup and view all the answers

What is the primary objective of identifying and meeting internal customer’s requirements?

<p>To ensure customer satisfaction (B)</p> Signup and view all the answers

How does a satisfied customer differ from a loyal customer based on their purchasing behavior?

<p>Loyal customers buy primarily from the company (B)</p> Signup and view all the answers

According to Phil Crosby, what does quality cost?

<p>The absence of quality increases total costs (A)</p> Signup and view all the answers

How does customer segmentation benefit marketing efforts?

<p>It divides the customer base into similar groups for targeted marketing (C)</p> Signup and view all the answers

What is the relationship between profits and defection rate according to the text?

<p>Profits increase as defection rate decreases (D)</p> Signup and view all the answers

What distinguishes a dissatisfied customer from a loyal customer?

<p>Loyal customers exclusively buy from the company (C)</p> Signup and view all the answers

Which type of customer is affected if the process output is incorrect or late, even though they do not receive the output directly?

<p>Indirect Customer (C)</p> Signup and view all the answers

In the context of a wholesale grocery distributor, who would be considered an external customer?

<p>Computer manufacturers (D)</p> Signup and view all the answers

What term is used to describe the final users of a product or service?

<p>Consumer/End user (D)</p> Signup and view all the answers

Which customer type receives the end product or service but might not be the actual user of it?

<p>External Customer (C)</p> Signup and view all the answers

When a product is delivered to a distributor, representative, or retailer who sells it to the end consumer, which customer type is involved in this process?

<p>Consumer/End user (B)</p> Signup and view all the answers

In a scenario where a packed order is late in arriving at the shipping dock, which customer type would be affected by this delay?

<p>Wholesale grocery distributor's delivery function (A)</p> Signup and view all the answers

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