Types of Customers and Product Demand in Operations Management

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Questions and Answers

Which type of customer has a demand volume that fluctuates?

Unique
Made-to order (customized) (correct)
Mass market
Made-to stock (standardized)

Which type of process involves very few individual customers?

Commodity
Mass
Made-to stock (standardized) (correct)
Batch

Which type of customer has a demand volume that is very stable?

Unique
Commodity (correct)
Made-to order (customized)
Mass market

Which type of process is associated with infinite variety of products?

<p>Made-to order (customized) (D)</p> Signup and view all the answers

Which type of customer is linked to a very low demand volume?

<p>Unique (C)</p> Signup and view all the answers

Study Notes

Customer Demand Patterns

Customers with fluctuating demand volume are Variable Demand Customers.
This type of customer has an unpredictable and changing demand for products or services.

Process Characteristics

Job Shop Process involves very few individual customers, often with unique or custom requirements.
Mass Customization Process is associated with an infinite variety of products, catering to individual customer needs.

Stable Demand

Stable Demand Customers have a consistent and predictable demand volume for products or services.

Low Demand Volume

Sparse Demand Customers are linked to a very low demand volume, often with long intervals between purchases.

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Description

This quiz covers the types of customers and product demand in operations management, including topics such as project uniqueness, process types, and demand volume. It is based on the book 'Operations Management 3e' by Andrew Greasley.