Types of Customers in Marketing

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Questions and Answers

What type of consumers make purchases only when there is a sale or discount?

  • Discount consumers (correct)
  • Need-based consumers
  • Impulsive consumers
  • Loyal customers

What do tourism intermediaries facilitate?

  • Connection between suppliers and retailers
  • Connection between consumers and suppliers (correct)
  • Connection between consumers and wholesalers
  • Connection between wholesalers and retailers

What is the primary role of travel agents?

  • To promote tourism in a specific destination
  • To provide local expertise and support
  • To provide advice, information, and booking services (correct)
  • To create and sell their own tourism products

What do wholesalers do in the tourism distribution chain?

<p>Buy tourism products from suppliers and sell to retailers (C)</p> Signup and view all the answers

What is the primary function of destination management companies (DMCs)?

<p>To provide local expertise, support, and coordination for tourism activities (A)</p> Signup and view all the answers

What is the main purpose of tourism boards?

<p>To promote and develop tourism in a specific destination (A)</p> Signup and view all the answers

What type of consumers purchase to fulfill a need?

<p>Need-based consumers (A)</p> Signup and view all the answers

What is the chain of distribution in tourism?

<p>The business and platforms involved in selling, distributing, and bundling tourism products (D)</p> Signup and view all the answers

What is the key to identifying your target market?

<p>All of the above (D)</p> Signup and view all the answers

What type of hotel offers a unique and personalized experience?

<p>Boutique hotel (C)</p> Signup and view all the answers

What is the goal of service recovery?

<p>To turn dissatisfaction to satisfaction (D)</p> Signup and view all the answers

What does AHLEI stand for?

<p>American Hotel and Lodging Educational Institute (D)</p> Signup and view all the answers

What is accommodation in the context of tourism?

<p>A range of services provided to people away from home (A)</p> Signup and view all the answers

What is a key element of providing personalized experiences?

<p>Knowledge (C)</p> Signup and view all the answers

What type of facility provides a range of services, including rooms, restaurants, and leisure facilities?

<p>Hotel (C)</p> Signup and view all the answers

What is the main goal of capitalizing on new opportunities?

<p>To increase revenue (A)</p> Signup and view all the answers

What does PNR stand for in air travel terminology?

<p>Passenger Name Record (A)</p> Signup and view all the answers

What is the primary focus of Civil Aviation?

<p>Non-military uses of aircraft (B)</p> Signup and view all the answers

What is the role of Aviation Management?

<p>Overseeing the business side of aviation (D)</p> Signup and view all the answers

What is the primary goal of IATA?

<p>Leading the airline industry (C)</p> Signup and view all the answers

What is the main difference between a Full-Service Airline and a Low-Cost Carrier?

<p>Business model (A)</p> Signup and view all the answers

What is the purpose of EcoHub?

<p>Airline environmental data management (A)</p> Signup and view all the answers

What is a key aspect of both Civil and Military Aviation?

<p>All of the above (D)</p> Signup and view all the answers

What is the term for the entire world of flight, encompassing everything related to aircraft and their operation?

<p>Aviation (D)</p> Signup and view all the answers

What is the main goal of hotel management?

<p>Fulfilling the requirements of stakeholders (C)</p> Signup and view all the answers

Which of the following is a task of hotel management?

<p>Guest room management (C)</p> Signup and view all the answers

What is the title of the highest-ranking manager in a hotel?

<p>General manager and director of operations (A)</p> Signup and view all the answers

What type of hotel is characterized by its luxurious facilities and services?

<p>Luxury hotel (A)</p> Signup and view all the answers

What category of hotel is defined by its size?

<p>Category of hotel according to size (D)</p> Signup and view all the answers

What type of hotel is typically located near an airport?

<p>Airport hotel (B)</p> Signup and view all the answers

What type of hotel is characterized by its extended stay facilities?

<p>Extended stay hotel (C)</p> Signup and view all the answers

What type of hotel is independently owned and operated?

<p>Independent hotel (B)</p> Signup and view all the answers

What is the main focus of airline sustainability programs?

<p>Reducing cabin waste (A)</p> Signup and view all the answers

What are the two main streams of cabin waste?

<p>Cleaning waste and galley waste (A)</p> Signup and view all the answers

What is FlyAware designed to support airlines with?

<p>Sustainability and net-zero goals (C)</p> Signup and view all the answers

What does the IATA code 'AA' represent?

<p>Airline code for American Airlines (B)</p> Signup and view all the answers

What is the purpose of CORSIA?

<p>Carbon offsetting and reduction scheme (A)</p> Signup and view all the answers

What is the main component of catering (galley) waste?

<p>Leftover food, drinks, and packaging (C)</p> Signup and view all the answers

What is the goal of Net Zero Roadmaps?

<p>Achieving net-zero emissions (C)</p> Signup and view all the answers

What is Sustainable Cabin focused on?

<p>Reducing cabin waste (D)</p> Signup and view all the answers

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Study Notes

Consumers

  • There are various types of consumers, including:
    • Loyal customers (valuable to businesses, promote brands)
    • Discount consumers (make purchases during sales or discounts)
    • Impulsive consumers (difficult to target with marketing)
    • Need-based consumers (purchase to fulfill a need)

Tourism Suppliers

  • Companies that create and provide travel products, such as accommodations, transportation, and activities

Distribution Chain

  • The chain of businesses involved in selling, distributing, and bundling tourism products, including:
    • Suppliers/principals
    • Wholesalers
    • Retailers
    • End consumers

Tourism Intermediaries

  • Agents or businesses that facilitate connections between tourism suppliers and consumers, including:
    • Travel agents
    • Tour operators
    • Online travel agencies (OTAs)
    • Destination management companies (DMCs)
    • Tourism boards

Accommodation

  • Provision for overnight stays and related services, including:
    • Hotels
    • Hostels
    • Bed and breakfasts
    • Guest houses and homestays
    • Motels
    • Motorhomes
    • Cottages
    • Apartments
    • Boats
    • Log cabins
    • Caravans
    • Camping tents

Hotel Management

  • Involves careful planning and coordination to fulfill the requirements of stakeholders, including:
    • Hotel reservation
    • User information acquisition
    • Check-in procedures
    • Guest room management
    • Article and energy management
    • Check-out procedures

Hotel Categories

  • By type:
    • Luxury hotels
    • Full-service hotels
    • Boutique hotels
    • Resort hotels
    • Business hotels
    • Airport hotels
    • Budget hotels
    • Extended stay hotels
    • Suite hotels
    • Historic hotels
  • By size:
    • Boutique hotels
    • Small hotels
    • Mid-sized hotels
    • Large hotels
    • Resort hotels
    • Mega hotels
    • Bed and breakfast
  • By location:
    • City center hotels
    • Mountain resorts
    • Airport hotels
    • Rural retreats
    • Suburban hotels
    • Historic hotels
    • Resort hotels
    • Waterfront hotels
    • Beachfront hotels
    • Countryside inns
  • By function:
    • Business hotels
    • Airport hotels
    • Resort hotels
    • Convention hotels
    • Extended stay hotels
    • Casino hotels
    • Spa hotels
    • Pet-friendly hotels
    • Family-friendly hotels
    • Health and wellness retreats
  • By target market:
    • Luxury hotels
    • Business hotels
    • Resort hotels
    • Family-friendly hotels
    • Youth hostels
    • Senior-friendly hotels
    • Budget hotels
    • Pet-friendly hotels
    • All-inclusive resorts
    • Boutique hotels
  • By level of service:
    • Luxury hotels
    • Full-service hotels
    • Extended stay hotels
    • Limited-service hotels
    • Economy hotels
    • Select-service hotels
    • Midscale hotels
    • Premium economy hotels
    • Upscale boutique hotels
    • Limited-service boutique hotels

Aviation

  • The entire world of flight, encompassing everything related to aircraft and their operation
  • Two main sectors:
    • Civil aviation (non-military uses of aircraft)
    • Military aviation (use of aircraft for national defense purposes)

International Air Transport Association (IATA)

  • Represents the airline industry
  • Leads the airline industry
  • Serves the airline industry

Sustainable Aviation

  • Aims to reduce, reuse, and recycle cabin waste from flight operations to reduce environmental footprint
  • EcoHub: a single access point for airline environmental data management, reporting, and compliance
  • Sustainable Cabin: reducing, reusing, and recycling cabin waste
  • Net Zero Roadmaps: reducing carbon emissions to zero

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