40 Questions
What type of consumers make purchases only when there is a sale or discount?
Discount consumers
What do tourism intermediaries facilitate?
Connection between consumers and suppliers
What is the primary role of travel agents?
To provide advice, information, and booking services
What do wholesalers do in the tourism distribution chain?
Buy tourism products from suppliers and sell to retailers
What is the primary function of destination management companies (DMCs)?
To provide local expertise, support, and coordination for tourism activities
What is the main purpose of tourism boards?
To promote and develop tourism in a specific destination
What type of consumers purchase to fulfill a need?
Need-based consumers
What is the chain of distribution in tourism?
The business and platforms involved in selling, distributing, and bundling tourism products
What is the key to identifying your target market?
All of the above
What type of hotel offers a unique and personalized experience?
Boutique hotel
What is the goal of service recovery?
To turn dissatisfaction to satisfaction
What does AHLEI stand for?
American Hotel and Lodging Educational Institute
What is accommodation in the context of tourism?
A range of services provided to people away from home
What is a key element of providing personalized experiences?
Knowledge
What type of facility provides a range of services, including rooms, restaurants, and leisure facilities?
Hotel
What is the main goal of capitalizing on new opportunities?
To increase revenue
What does PNR stand for in air travel terminology?
Passenger Name Record
What is the primary focus of Civil Aviation?
Non-military uses of aircraft
What is the role of Aviation Management?
Overseeing the business side of aviation
What is the primary goal of IATA?
Leading the airline industry
What is the main difference between a Full-Service Airline and a Low-Cost Carrier?
Business model
What is the purpose of EcoHub?
Airline environmental data management
What is a key aspect of both Civil and Military Aviation?
All of the above
What is the term for the entire world of flight, encompassing everything related to aircraft and their operation?
Aviation
What is the main goal of hotel management?
Fulfilling the requirements of stakeholders
Which of the following is a task of hotel management?
Guest room management
What is the title of the highest-ranking manager in a hotel?
General manager and director of operations
What type of hotel is characterized by its luxurious facilities and services?
Luxury hotel
What category of hotel is defined by its size?
Category of hotel according to size
What type of hotel is typically located near an airport?
Airport hotel
What type of hotel is characterized by its extended stay facilities?
Extended stay hotel
What type of hotel is independently owned and operated?
Independent hotel
What is the main focus of airline sustainability programs?
Reducing cabin waste
What are the two main streams of cabin waste?
Cleaning waste and galley waste
What is FlyAware designed to support airlines with?
Sustainability and net-zero goals
What does the IATA code 'AA' represent?
Airline code for American Airlines
What is the purpose of CORSIA?
Carbon offsetting and reduction scheme
What is the main component of catering (galley) waste?
Leftover food, drinks, and packaging
What is the goal of Net Zero Roadmaps?
Achieving net-zero emissions
What is Sustainable Cabin focused on?
Reducing cabin waste
Study Notes
Consumers
- There are various types of consumers, including:
- Loyal customers (valuable to businesses, promote brands)
- Discount consumers (make purchases during sales or discounts)
- Impulsive consumers (difficult to target with marketing)
- Need-based consumers (purchase to fulfill a need)
Tourism Suppliers
- Companies that create and provide travel products, such as accommodations, transportation, and activities
Distribution Chain
- The chain of businesses involved in selling, distributing, and bundling tourism products, including:
- Suppliers/principals
- Wholesalers
- Retailers
- End consumers
Tourism Intermediaries
- Agents or businesses that facilitate connections between tourism suppliers and consumers, including:
- Travel agents
- Tour operators
- Online travel agencies (OTAs)
- Destination management companies (DMCs)
- Tourism boards
Accommodation
- Provision for overnight stays and related services, including:
- Hotels
- Hostels
- Bed and breakfasts
- Guest houses and homestays
- Motels
- Motorhomes
- Cottages
- Apartments
- Boats
- Log cabins
- Caravans
- Camping tents
Hotel Management
- Involves careful planning and coordination to fulfill the requirements of stakeholders, including:
- Hotel reservation
- User information acquisition
- Check-in procedures
- Guest room management
- Article and energy management
- Check-out procedures
Hotel Categories
- By type:
- Luxury hotels
- Full-service hotels
- Boutique hotels
- Resort hotels
- Business hotels
- Airport hotels
- Budget hotels
- Extended stay hotels
- Suite hotels
- Historic hotels
- By size:
- Boutique hotels
- Small hotels
- Mid-sized hotels
- Large hotels
- Resort hotels
- Mega hotels
- Bed and breakfast
- By location:
- City center hotels
- Mountain resorts
- Airport hotels
- Rural retreats
- Suburban hotels
- Historic hotels
- Resort hotels
- Waterfront hotels
- Beachfront hotels
- Countryside inns
- By function:
- Business hotels
- Airport hotels
- Resort hotels
- Convention hotels
- Extended stay hotels
- Casino hotels
- Spa hotels
- Pet-friendly hotels
- Family-friendly hotels
- Health and wellness retreats
- By target market:
- Luxury hotels
- Business hotels
- Resort hotels
- Family-friendly hotels
- Youth hostels
- Senior-friendly hotels
- Budget hotels
- Pet-friendly hotels
- All-inclusive resorts
- Boutique hotels
- By level of service:
- Luxury hotels
- Full-service hotels
- Extended stay hotels
- Limited-service hotels
- Economy hotels
- Select-service hotels
- Midscale hotels
- Premium economy hotels
- Upscale boutique hotels
- Limited-service boutique hotels
Aviation
- The entire world of flight, encompassing everything related to aircraft and their operation
- Two main sectors:
- Civil aviation (non-military uses of aircraft)
- Military aviation (use of aircraft for national defense purposes)
International Air Transport Association (IATA)
- Represents the airline industry
- Leads the airline industry
- Serves the airline industry
Sustainable Aviation
- Aims to reduce, reuse, and recycle cabin waste from flight operations to reduce environmental footprint
- EcoHub: a single access point for airline environmental data management, reporting, and compliance
- Sustainable Cabin: reducing, reusing, and recycling cabin waste
- Net Zero Roadmaps: reducing carbon emissions to zero
This quiz covers the different types of customers, including loyal customers, discount consumers, impulsive consumers, and need-based consumers. Understand the characteristics of each type to improve marketing strategies.
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