Podcast
Questions and Answers
What type of consumers make purchases only when there is a sale or discount?
What type of consumers make purchases only when there is a sale or discount?
What do tourism intermediaries facilitate?
What do tourism intermediaries facilitate?
What is the primary role of travel agents?
What is the primary role of travel agents?
What do wholesalers do in the tourism distribution chain?
What do wholesalers do in the tourism distribution chain?
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What is the primary function of destination management companies (DMCs)?
What is the primary function of destination management companies (DMCs)?
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What is the main purpose of tourism boards?
What is the main purpose of tourism boards?
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What type of consumers purchase to fulfill a need?
What type of consumers purchase to fulfill a need?
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What is the chain of distribution in tourism?
What is the chain of distribution in tourism?
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What is the key to identifying your target market?
What is the key to identifying your target market?
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What type of hotel offers a unique and personalized experience?
What type of hotel offers a unique and personalized experience?
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What is the goal of service recovery?
What is the goal of service recovery?
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What does AHLEI stand for?
What does AHLEI stand for?
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What is accommodation in the context of tourism?
What is accommodation in the context of tourism?
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What is a key element of providing personalized experiences?
What is a key element of providing personalized experiences?
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What type of facility provides a range of services, including rooms, restaurants, and leisure facilities?
What type of facility provides a range of services, including rooms, restaurants, and leisure facilities?
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What is the main goal of capitalizing on new opportunities?
What is the main goal of capitalizing on new opportunities?
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What does PNR stand for in air travel terminology?
What does PNR stand for in air travel terminology?
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What is the primary focus of Civil Aviation?
What is the primary focus of Civil Aviation?
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What is the role of Aviation Management?
What is the role of Aviation Management?
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What is the primary goal of IATA?
What is the primary goal of IATA?
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What is the main difference between a Full-Service Airline and a Low-Cost Carrier?
What is the main difference between a Full-Service Airline and a Low-Cost Carrier?
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What is the purpose of EcoHub?
What is the purpose of EcoHub?
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What is a key aspect of both Civil and Military Aviation?
What is a key aspect of both Civil and Military Aviation?
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What is the term for the entire world of flight, encompassing everything related to aircraft and their operation?
What is the term for the entire world of flight, encompassing everything related to aircraft and their operation?
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What is the main goal of hotel management?
What is the main goal of hotel management?
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Which of the following is a task of hotel management?
Which of the following is a task of hotel management?
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What is the title of the highest-ranking manager in a hotel?
What is the title of the highest-ranking manager in a hotel?
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What type of hotel is characterized by its luxurious facilities and services?
What type of hotel is characterized by its luxurious facilities and services?
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What category of hotel is defined by its size?
What category of hotel is defined by its size?
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What type of hotel is typically located near an airport?
What type of hotel is typically located near an airport?
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What type of hotel is characterized by its extended stay facilities?
What type of hotel is characterized by its extended stay facilities?
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What type of hotel is independently owned and operated?
What type of hotel is independently owned and operated?
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What is the main focus of airline sustainability programs?
What is the main focus of airline sustainability programs?
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What are the two main streams of cabin waste?
What are the two main streams of cabin waste?
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What is FlyAware designed to support airlines with?
What is FlyAware designed to support airlines with?
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What does the IATA code 'AA' represent?
What does the IATA code 'AA' represent?
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What is the purpose of CORSIA?
What is the purpose of CORSIA?
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What is the main component of catering (galley) waste?
What is the main component of catering (galley) waste?
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What is the goal of Net Zero Roadmaps?
What is the goal of Net Zero Roadmaps?
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What is Sustainable Cabin focused on?
What is Sustainable Cabin focused on?
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Study Notes
Consumers
- There are various types of consumers, including:
- Loyal customers (valuable to businesses, promote brands)
- Discount consumers (make purchases during sales or discounts)
- Impulsive consumers (difficult to target with marketing)
- Need-based consumers (purchase to fulfill a need)
Tourism Suppliers
- Companies that create and provide travel products, such as accommodations, transportation, and activities
Distribution Chain
- The chain of businesses involved in selling, distributing, and bundling tourism products, including:
- Suppliers/principals
- Wholesalers
- Retailers
- End consumers
Tourism Intermediaries
- Agents or businesses that facilitate connections between tourism suppliers and consumers, including:
- Travel agents
- Tour operators
- Online travel agencies (OTAs)
- Destination management companies (DMCs)
- Tourism boards
Accommodation
- Provision for overnight stays and related services, including:
- Hotels
- Hostels
- Bed and breakfasts
- Guest houses and homestays
- Motels
- Motorhomes
- Cottages
- Apartments
- Boats
- Log cabins
- Caravans
- Camping tents
Hotel Management
- Involves careful planning and coordination to fulfill the requirements of stakeholders, including:
- Hotel reservation
- User information acquisition
- Check-in procedures
- Guest room management
- Article and energy management
- Check-out procedures
Hotel Categories
- By type:
- Luxury hotels
- Full-service hotels
- Boutique hotels
- Resort hotels
- Business hotels
- Airport hotels
- Budget hotels
- Extended stay hotels
- Suite hotels
- Historic hotels
- By size:
- Boutique hotels
- Small hotels
- Mid-sized hotels
- Large hotels
- Resort hotels
- Mega hotels
- Bed and breakfast
- By location:
- City center hotels
- Mountain resorts
- Airport hotels
- Rural retreats
- Suburban hotels
- Historic hotels
- Resort hotels
- Waterfront hotels
- Beachfront hotels
- Countryside inns
- By function:
- Business hotels
- Airport hotels
- Resort hotels
- Convention hotels
- Extended stay hotels
- Casino hotels
- Spa hotels
- Pet-friendly hotels
- Family-friendly hotels
- Health and wellness retreats
- By target market:
- Luxury hotels
- Business hotels
- Resort hotels
- Family-friendly hotels
- Youth hostels
- Senior-friendly hotels
- Budget hotels
- Pet-friendly hotels
- All-inclusive resorts
- Boutique hotels
- By level of service:
- Luxury hotels
- Full-service hotels
- Extended stay hotels
- Limited-service hotels
- Economy hotels
- Select-service hotels
- Midscale hotels
- Premium economy hotels
- Upscale boutique hotels
- Limited-service boutique hotels
Aviation
- The entire world of flight, encompassing everything related to aircraft and their operation
- Two main sectors:
- Civil aviation (non-military uses of aircraft)
- Military aviation (use of aircraft for national defense purposes)
International Air Transport Association (IATA)
- Represents the airline industry
- Leads the airline industry
- Serves the airline industry
Sustainable Aviation
- Aims to reduce, reuse, and recycle cabin waste from flight operations to reduce environmental footprint
- EcoHub: a single access point for airline environmental data management, reporting, and compliance
- Sustainable Cabin: reducing, reusing, and recycling cabin waste
- Net Zero Roadmaps: reducing carbon emissions to zero
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Description
This quiz covers the different types of customers, including loyal customers, discount consumers, impulsive consumers, and need-based consumers. Understand the characteristics of each type to improve marketing strategies.
